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Protect children, save lives, save taxpayers’ money.

Reducing the added sugar in soft drinks is a public health and taxpayer priority.

A sugary drinks tax is a tried, tested, fair and popular measure.

Take action

Tax the can

We support the Soft Drinks Industry Levy – a key plank of the Government’s Childhood Obesity Plan.

Big food, drink and tobacco companies are fighting tooth and nail to block this sugary drinks tax from being introduced.

£1billion in new investment in primary school sports, breakfast clubs and secondary school after-school activities is potentially at risk if the Levy doesn’t go ahead.

It’s our children’s health, NHS resources and taxpayers’ money that is at stake.

Whose side are you on?

#taxthecan     #softdrinkstax     Take action

Contact us

Barbara Crowther
020 7065 0902

Join in the conversation

@childrensfood   Facebook

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Hear all the latest news from the campaign.

1. Protect children

  • Children are consuming nearly 3x recommended maximum daily sugar intake.
  • Almost 1 in 3 children in England are overweight or obese.
  • Tooth decay is the no:1 reason for hospital admissions among young children.

2. Save lives

  • Almost 50,000 fewer cases of Type 2 diabetes.
  • Over 33,000 fewer cases of heart disease and stroke.
  • Nearly 9,000 fewer cases of bowel cancer.

3. Save taxpayers' money

  • £300million in direct treatment savings to the NHS, and significant savings to the NHS dental care budget too.
  • More is spent in England each year on the treatment of obesity and diabetes than on the police, fire and judicial system combined.
  • The indirect cost to the UK economy from obesity is between £27billion and £46billion.

A sugary drinks tax is a tried, tested and effective measure.

Here’s why

A sugary drinks tax is a targeted, fair and proportionate measure.

Here’s how

A sugary drinks tax is a popular measure

Who SUPPORTS a sugary drinks tax:

  • Doctors, nurses, dentists, dietitians, surgeons, and other health professionals.
  • Public Health England (the Government’s own scientific advisors) and politicians from across the political spectrum.
  • The Treasury and the Government – it’s now Government policy!
  • Parents’ groups, teachers, trade unions, major children’s and health charities.
  • Majority support amongst the wider public – 69% in favour, according to a poll in March 2016. Other opinion polls also consistently show a majority in favour.
  • More than 155,000 people supported a petition to introduce a sugary drinks tax.


Who is AGAINST a sugary drinks tax:

  • Big Soda – Coca Cola, PepsiCo, British Soft Drinks Association
  • Big Food – Nestle, Mondelez (Cadbury), Food and Drink Federation
  • Big Tobacco – British American Tobacco
  • Lobbyists for the tobacco industry – Institute of Economic Affairs, Forest
  • Lobbyists with non-transparent funding – TaxPayers Alliance, People Against Sugar Tax.
  • Obesity-deniers and anti-science ideologues and Twitter trolls.


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