News Climate Change and Nature

Eating Better Alliance launch new guide to sourcing ‘better’ meat

The British public overwhelmingly supports eating meat more responsibly and a new resource from the Eating Better Alliance will help retail and foodservice businesses put ‘better’ meat and dairy on shelves and menus.

The impact of animal farming on our environment and human health differs greatly depending on where and how animals are raised, the feed they eat, and the antibiotics used and chemicals used on farms.

The new guide from the Eating Better Alliance, Sourcing Better: A pathway to less and better meat and dairy will help buyers navigate the complexities of different farming systems, labels and production standards to understand what constitutes ‘better’ for animal welfare, antibiotic use, greenhouse gas emissions, land use, biodiversity, soil health, pollution and water scarcity.

Sustain is a founder member of the Eating Better Alliance, who are collectively calling for a 50% reduction in meat and dairy consumption by 2030; with the meat and dairy on offer in shops and on menus in public sector institutions coming from sources defined as ‘better’ or ‘best’, made affordable and accessible for everyone. The new Eating Better guide includes a set of indicators for identifying 'better' and benchmarks the UK's most common labelling and certification schemes as follows:

Serving up 'less and better' meat and dairy is a cornerstone of Sustain's advice to retailers, manufacturing and foodservice businesses, and public-sector institutions, to help achieve a significant reduction in greenhouse gas emissions, and to support agro-ecological farmers. Read about Sustain's ideas for how 'less' meat and dairy could be achieved creatively in foodservice, through application of a meat carbon allowance.


Published Tuesday 16 February 2021

Climate Change and Nature: Sustain has taken a keen interest in the rapidly accumulating evidence about the effect of food and farming on climate change and nature, as scientific evidence emerges that our food system is a very significant contributor to greenhouse gas emissions and biodiversity loss.

Latest related news

Support our charity

Donate to enhance the health and welfare of people, animals and the planet.


The Green House
244-254 Cambridge Heath Road
London E2 9DA

020 3559 6777

Sustain advocates food and agriculture policies and practices that enhance the health and welfare of people and animals, improve the working and living environment, promote equity and enrich society and culture.

© Sustain 2024
Registered charity (no. 1018643)
Data privacy & cookies