He continued, “This appears to be a snack sized effort, nibbling at the edges of the real issue. Whacking a bit of labelling on smaller portions, whilst pushing ever bigger portions through promotions and marketing, does not wash.
If these companies want to seriously convince us they have people's health interest in mind, they would reduce their considerable marketing and sponsorship spend aimed at families, and the amount of promotion they do on larger portions and so-called sharing bags."
Children's Food Campaign: Better food and food teaching for children in schools, and protection of children from junk food marketing are the aims of Sustain's high-profile Children's Food Campaign. We also want clear food labelling that can be understood by everyone, including children.