News • Children's Food Campaign
New Nestlé management asked to change direction on baby milk marketing
The giant formula milk manufacturer has appointed a new CEO and board of directors. Sustain member Baby Milk Action sees this as a historic opportunity for the company to bring its marketing into line with international standards -- a move which could end the long-running boycott.
The previous company management repeatedly rejected a four-point remedial plan suggested by the International Baby Food Action Network (IBFAN), to which Baby Milk Action belongs. Mike Brady, Campaigns and Networking Coordinator at Baby Milk Action, said: 'We look on this as a new beginning for Nestlé. Although many of the people in the administration are the same, we hope that Mark Schneider as new CEO will finally agree that it is both right and wise to market baby milks responsibly. If more babies were breastfed, and if instructions on powdered formula warned it is not sterile, then lives would be saved.'
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The Sustain alliance campaigns for a greener, fairer, healthier food supply. Read more about our activities here.
Published Friday 7 April 2017
Children's Food Campaign: Better food and food teaching for children in schools, and protection of children from junk food marketing are the aims of Sustain's high-profile Children's Food Campaign. We also want clear food labelling that can be understood by everyone, including children.
