PHE has been running a new Change4Life campaign in partnership with Disney to get kids more active in the summer holidays. The 10 Minute Shake Up campaign uses Disney characters alongside Change4Life animations to get children doing more 10 minute bursts of exercise, to help them reach the recommended 60 minutes or more of physical activity they need each day. The six-week campaign involved adverts running on TV including Disney channels and in Disney Stores, cinemas, magazines and online.
Published Wednesday 1 October 2014
Sustain: Sustain The alliance for better food and farming advocates food and agriculture policies and practices that enhance the health and welfare of people and animals, improve the working and living environment, enrich society and culture and promote equity.
