The success of the Children's Food Campaign was recognised at the prestigious 8th Annual Good Housekeeping Consumer Awards this week. The Children's Food Campaign was given the award for Consumer Campaign of the Year for Importance, for its work to improve children's dietary health and protect them from junk food advertising.
Entries for the awards were nominated by a panel of experts convened by Good Housekeeping magazine, one of the UK's biggest-selling women's magazine.
Richard Watts, Children's Food Campaign Coordinator, says, “Receiving the Consumer Campaign of the Year award from Good Housekeeping magazine is a great honour for the Children's Food Campaign. Good Housekeeping is hugely influential and we are delighted that our continuing efforts to improve children's diet and health have been recognised.”
The Good Housekeeping Food Awards encompass 11 categories and reward good products, retailers and campaigns. The judging panel included environmental campaigner Tony Juniper; How Clean Is Your House? presenter Aggie MacKenzie; Director of Dyson Jon Churchill; and BBC Masterchef winner James Mason.
It is the first time that Good Housekeeping has included a category for campaigns. Judith Gubbay, Consumer Director at the Good Housekeeping Institute, comments: “In the past, the awards have been very product-based. We felt that the consumer field is so much wider than that, and we wanted to bring in a wider slice of life as life is not just about buying things.”
Published 3 Dec 2008
Children's Food Campaign: Better food and food teaching for children in schools, and protection of children from junk food marketing are the aims of Sustain's high-profile Children's Food Campaign. We also want clear food labelling that can be understood by everyone, including children.
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