Sustainable Fish City
Murdock, Marine Stewardship Council
Hello Fishfans, I am Murdock the fisherman’s cat. I love fish. Apart from dangly balls of string, it’s my favourite thing.
When I’m not helping out on the fishing boat, I am the mascot of the Fish and Kids project of the Marine Stewardship Council (MSC), and I help to bring sustainable fish to primary schools. I visit primary schools to help them to learn about where their fish comes from, and how to look after the oceans by choosing sustainable fish. Fish with the blue MSC tick is good for the oceans because it’s caught by fishermen who are looking after marine life. You can find out more about this by reading what my friend Toby says.
If you would like to see MSC fish with the blue tick on your school menu – please get in touch and I will tell you all about it. Here's how:
Ooh, and if you like I can come to your school to talk to you about sustainable fish!
Allegra McEvedy MBE, chef, writer and presenter
"To stand by and do nothing, say nothing as we slowly drain the oceans of their livestock is to make one complicit, and that's just not a position with which I was comfortable."
Caroline Bennett, Moshi Moshi
"I am determined to do something about the way we fished the seas. We know the problems, we don’t even need any additional information to know how to fix them: we just have to get on and do it. No excuses."
Hugh Fearnley-Whittingstall, Fish Fight
“I have been travelling around the UK meeting fishermen, marine conservationists, politicians, supermarkets bosses, and of course fish-eating members of the public. It has changed the way I think about fish.”
Raymond Blanc OBE, Chef Patron, Le Manoir aux Quat'Saisons
“Good ethics should be part of everyday business. Many restaurants and caterers in this are helping to protect our precious marine resources. They should get rightful recognition and inspire others to do the same.”
Rosie Boycott, London Food Board
"Taking a sustainable approach to fish is critical to the food security of our city. It is shocking to think that within our lifetimes, we could lose some of our favourite species from the seas forever."
Silla Bjerrum, Feng Sushi
"Ensuring the future supply of fish is very important. Eating fish can be a component of a healthy lifestyle. Future generations rely on us to pass on healthy seas and maintain biodiversity."
Tim Hughes, Caprice Holdings
"It’s our duty to impart our knowledge to a wider audience, so everybody realises how important it is to cherish our fish stocks. I will continue to champion lesser-known species in plentiful and sustainable supply."
Sustainable Fish City is a Sustain campaign