Real Bread Campaign


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Real Bread Campaign media releases

Click on a title below to read the full media release.

If your work in the UK media and would like to receive media releases about our other work, please email real bread [at] sustainweb.org

All releases are hosted on the the main Sustain website.
The Real Bread Loaf Mark first fifty - 03/02/2012
The number of bakeries around Britain using The Real Bread Loaf Mark to let shoppers know which loaves are additive-free has just passed fifty.
Celebrity Real Bread baker Tom Herbert launches Bake Your Lawn - 16/01/2012
On Monday 23 January 2012, Real Bread Campaign ambassador Tom Herbert sows the Bake Your Lawn challenge for schools around Britain: grow your own loaf!
Real Bread workshop for Bristol teachers and cooks - 10/01/2012
On Tuesday 21 February, Square Food Foundation (formerly the Cookery School at Bordeaux Quay) hosts a one-off workshop in support of the Real Bread Campaign’s Lessons in Loaf and On the Menu schemes.
New BBC2 Community Supported Baking series spotlights Real Bread - 02/12/2011
From Monday 5 December BBC2’s Big Bread Experiment will show the rise of Real Bread at Community Supported Bakery Bread...Actually in Bedale, Yorkshire.
Real Bread Campaign co-founder Andrew Whitley wins BBC Food and Farming Award - 23/11/2011
Real Bread Campaign co-founder Andrew Whitley of Bread Matters wins the special judges’ prize at the BBC Food and Farming Awards.
On the first day of Christmas, True Loaf was sent to me - 08/11/2011
New from the Real Bread Campaign this Christmas is one of the most meaningful presents you can give the food lover in your life: gift membership.
Katie Caldesi to offer school teachers Lessons in Loaf - 31/10/2011
On Wednesday 25 January 2012, La Cucina Caldesi owner and cookery book author Katie Caldesi is holding a half day workshop in support of the Real Bread Campaign to help teachers to run Real Bread making classes in their schools.
Knead to Know inspires Britain’s new breed of Real Bread bakers - 02/08/2011
In just six months since the publication of Knead to Know, over 600 people have turned to the Real Bread Campaign’s book to learn how to make a difference.
Real Bread On The Public Sector Menu - 28/07/2011
Paul Merry of Dorset-based baking school Panary is supporting the Real Bread Campaign's mission to help put Real Bread On The Menu of more public sector canteens around the country.
Loaf: thy neighbour - 13/07/2011
Local Loaves for Lammas, the Real Bread Campaign's annual national celebration of Real Bread.
Chorleywood Real Bread Progress - 17/06/2011
On 9th July 2011 the Real Bread Campaign will be helping the people of Chorleywood reclaim their village’s good name after fifty years’ association with the modern factory loaf.
Real loaves down your local - 07/04/2011
On Friday 17th June, the Real Bread Campaign is joining family-owned brewery Everards of Leicester to invite bakers to a taster of Project Artisan, an initiative to help bring Real Bread back to the hearts of our local communities.
Real Bread that’s right up your street - 17/03/2011
The Real Bread Campaign's annual Lammas call on the people of Britain to buy or bake a local loaf of Real Bread.
Time to take new bytes of Real Bread - 15/02/2011
At noon on Monday 21st February, the Real Bread Campaign launches its new website.
Lessons in Loaf - 16/12/2010
As part of its mission to help bring Real Bread back to the hearts of our local communities, the Real Bread Campaign launches Lessons in Loaf.
Britain: it’s time to Bake Your Lawn! - 16/12/2010
On 24th January, the Real Bread Campaign launches Bake Your Lawn, a scheme to encourage children to plant wheat to follow the Real Bread journey from seed to sandwich.
Bread makers of Britain: it’s time to get Real! - 13/12/2010
From 17th January 2011, Knead to Know: the Real Bread starter, the introductory guide to bringing Real Bread back to the heart of a local community, will be available to order.
Tesco baked from scratch claim misleading says ASA - 21/07/2010
The Real Bread Campaign is pleased that the Advertising Standards Authority has upheld its complaint against a misleading Tescos claim.
Are supermarket bloomers pants? - 27/03/2010
A nine-month investigation by the Real Bread Campaign has found the in-store bakeries of only one major supermarket chain producing any Real Bread.
Advertising Standards Authority failing to protect consumers says the Real Bread Campaign - 16/12/2009
Today, the Advertising Standards Authority (ASA) rejected a complaint from the Real Bread Campaign that the Hovis ‘Rolls’ television advertisement had breached the TV Advertising Standards Code by misleading consumers. The Campaign believes that in doing so, the ASA is guilty of a failure of duty to the public and now calls on consumers to take action.
Our bread is already 100% British say Real Bread bakers - 26/11/2009
Real Bread bakers around the country are up in arms at recent media reports that suggest forthcoming products from two big bakers will be the first commercial loaves to be made with 100% British wheat since the repeal of the Corn Laws in 1846.
Launch of the Real Bread Campaign membership scheme heralded by silly loaf songs - 01/09/2009
Do you care about the state of bread in Britain? On 14th September, the Real Bread Campaign is launching a new membership scheme for you.
Real Bread Campaign wins the lottery (sort of) - 16/06/2009
Launched last November by food and farming charity Sustain, the Real Bread Campaign is now celebrating securing a grant from the Big Lottery Fund’s Local Food scheme.
The Real Bread Campaign Demands An End To Unlabelled Enzymes In Bread - 06/05/2009
In an email to a concerned member of the public, Gordon Polson, Director of The Federation of Bakers, has explained his initial failure to respond to a letter from the Real Bread Campaign and the Real Food Festival about unlabelled processing aids* by saying “We did not reply because we could not stop using them which they know.”
Real Bread Campaign and the Real Food Festival to stick one on the Big Bakers - 20/04/2009
Stick One on 'em! - urging the UK's industrial bakers to come clean about the use and labelling of hidden processing aids in this press release.
New Real Bread Campaign says: Use your loaf! Buy Real Bread - 26/11/2008
The Real Bread Campaign is being launched today [26 November 2008] with an appeal to consumers to use their loaf and buy Real Bread.