Download a PDF version of The 21st century gingerbread house - how companies are marketing junk food to children online
Visit the Children’s Food Campaign homepage, or follow the links below to view pages from this site section
The report assesses how junk food manufacturers bombard kids online in a bid to push these unhealthy products. The CFC and BHF are calling for consistent advertising regulations across all forms of media to protect children and their future health.
All the brands featured in the report are products which are high in fat, salt or sugar (HFSS). Advertisements for these products can’t be shown during children’s television programmes because they fail the Food Standards Agency and Ofcom nutrient profiling test. Yet due to a loophole in advertising regulations, companies are allowed to market these products and brands freely via the internet.
The key online tactics of food manufacturers include:
What’s the problem?
The advertising rules
What we did
What we found
What needs to happen