Joe Short, website designer, London
"I was impressed to hear that the London 2012 Olympics would be serving sustainable fish. They're serving something like 14 million meals in a single month. So if they can do it then so can everyone else! This seems like an issue where it shouldn't be left just to individual choices. Most people would be shocked if they realised their favourite supermarkets and restaurants are still serving endangered fish. It shouldn't be on the shelf or the menu. I'm happy to change where I shop if a business says they'll sort this out on everyone's behalf."
Hugh Fearnley-Whittingstall, Fish Fight
I have been travelling around the UK meeting fishermen, marine conservationists, politicians, supermarkets bosses, and of course fish-eating members of the public. It has changed the way I think about fish.
Raymond Blanc OBE, Chef Patron, Le Manoir aux Quat'Saisons
Good ethics should be part of everyday business. Many restaurants and caterers in this are helping to protect our precious marine resources. They should get rightful recognition and inspire others to do the same.
Rosie Boycott, London Food Board
Taking a sustainable approach to fish is critical to the food security of our city. It is shocking to think that within our lifetimes, we could lose some of our favourite species from the seas forever.