Murdock, Marine Stewardship Council
Hello Fishfans, I am Murdock the fisherman’s cat. I love fish. Apart from dangly balls of string, it’s my favourite thing.
When I’m not helping out on the fishing boat, I am the mascot of the Fish and Kids project of the Marine Stewardship Council (MSC), and I help to bring sustainable fish to primary schools. I visit primary schools to help them to learn about where their fish comes from, and how to look after the oceans by choosing sustainable fish. Fish with the blue MSC tick is good for the oceans because it’s caught by fishermen who are looking after marine life. You can find out more about this by reading what my friend Toby says.
If you would like to see MSC fish with the blue tick on your school menu – please get in touch and I will tell you all about it. Here's how:
- By Dog and Fishbone: 020 7811 3552
- By sea-mail: firstname.lastname@example.org
Ooh, and if you like I can come to your school to talk to you about sustainable fish!
Hugh Fearnley-Whittingstall, Fish Fight
I have been travelling around the UK meeting fishermen, marine conservationists, politicians, supermarkets bosses, and of course fish-eating members of the public. It has changed the way I think about fish.
Raymond Blanc OBE, Chef Patron, Le Manoir aux Quat'Saisons
Good ethics should be part of everyday business. Many restaurants and caterers in this are helping to protect our precious marine resources. They should get rightful recognition and inspire others to do the same.
Rosie Boycott, London Food Board
Taking a sustainable approach to fish is critical to the food security of our city. It is shocking to think that within our lifetimes, we could lose some of our favourite species from the seas forever.