Skip to main content


Caz Haigh, Illustrator

Caz Haigh, IllustratorCaz Haigh is an illustrator specialising in illustrations depicting nature and the environment.

Sustainable Fish City asks the organisations that sign up to the campaign not only to change what they buy but also to spread the message to their communities, colleagues and clients. One of the easiest ways to do this is the use of striking images in restaurants, canteens and common rooms.

Caz got in touch with Sustainable Fish City and offered to help with some designs. We are very grateful to Caz for the time, effort and love she has put into help making Sustainable Fish City a success. Caz has taken time to explain why she is so passionate about sustainable fish, and below are also examples of work she has done for the campaign. For more see Caz's website at:

Q: Why do you think sustainable fish is important?

Fish is a vital food source for billions of people across the globe. With an increasing population, it is important to preserve our valuable oceans for future generations by making responsible choices today.

Q: What inspired you to take action on sustainable fish?

After becomming a Divemaster, I've seen first hand, the negative impact over fishing is having on the world's oceans. I would love to see once vibrant reefs repopulated, and know that the ocean is healthy again.

Q: And what have you done as a result?

I've been raising awareness through various design projects and exhibitions and selling fundraising artwork to support marine conservation organisations and charities.

Q: What would you say to a concerned citizen interested in supporting sustainable fish?

Every one of us has the power to make a difference, by consuming fish caught from sustainable sources only and by spreading the word.

Sustainable Fish City posters

Click on the posters below to download a pdf of Caz's poster design. Please feel free to use them to promote sustainable fish and get more people interested in Sustainable Fish City. And it would be great if you could let us know how you get on! Email:

Sustainable Fish City London Skyline A4 poster   Sustainable Fish City Longline A4 poster

Rosie Boycott, London Food Board

Taking a sustainable approach to fish is critical to the food security of our city. It is shocking to think that within our lifetimes, we could lose some of our favourite species from the seas forever.

more stories