Search results ordered by relevance. Order by date.
Filter Pages News Articles Webinars Publications
News: Big brand sourfaux exposed
Products manufactured by Warburtons, Hovis, Allinson and Roberts have all failed the Real Bread Campaign’s genuine sourdough test.
Real Bread Campaign | Tuesday 28 May 2019
News: Britain’s Best Loaf awards say no to sourfaux
Following a protest by the Real Bread Campaign and a number of its supporters, awards organisers have reversed a previous decision to open up their sourdough category to loaves made by other means.
Real Bread Campaign | Tuesday 29 January 2019
News: M&S sourfaux allergen labelling fail?
Real Bread Campaign raises concerns over French-only ingredients and allergen labelling.
Real Bread Campaign | Wednesday 3 May 2023
News: Watchdog sleeps through sourfaux ads
The Real Bread Campaign has slammed the Advertising Standards Authority for failing to protect shoppers from potentially misleading ‘sourdough’ loaf adverts.
Real Bread Campaign | Tuesday 3 December 2019
News: Sourfaux code: Food Standards Agencies’ reaction
A response to the Real Bread Campaign's call to reject.
Real Bread Campaign | Monday 27 March 2023
News: Sign the sourfaux code rejection letter
Can the code!
Real Bread Campaign | Wednesday 8 March 2023
News: Ad watchdog responds to sourfaux code
The Advertising Authority replies to the Real Bread Campaign call to reject.
Real Bread Campaign | Thursday 9 February 2023
News: Costco sourfaux
Trading standards investigates the multi-billion dollar global retailer’s UK division.
Real Bread Campaign | Wednesday 14 February 2024
News: Sourfaux code: Minister of State responds
More than two months later, Mark Spencer MP replies to the Real Bread Campaign.
Real Bread Campaign | Wednesday 26 July 2023
News: Co-op 'freshly prepared' sourfaux marketing concerns
Real Bread Campaign calls for investigation.
Real Bread Campaign | Wednesday 31 January 2024
