This joint report from the Children's Food Campaign (CFC) and the British Heart Foundation (BHF) reveals the manipulative tactics junk food manufacturers use to hook children while they play online and entice them to eat foods loaded with fat, salt and sugar.
The report assesses how junk food manufacturers bombard kids online in a bid to push these unhealthy products. The CFC and BHF are calling for consistent advertising regulations across all forms of media to protect children and their future health.
All the brands featured in the report are products which are high in fat, salt or sugar (HFSS). Advertisements for these products can’t be shown during children’s television programmes because they fail the Food Standards Agency and Ofcom nutrient profiling test. Yet due to a loophole in advertising regulations, companies are allowed to market these products and brands freely via the internet.
The key online tactics of food manufacturers include:
What’s the problem?
The advertising rules
What we did
What we found
What needs to happen
Children's Food Campaign
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