Most parents told us they are concerned that junk food advertising is having a significant impact on their children’s food choices. Many reported that their children were regularly being targeted and as a result increasingly associated unhealthy foods with treats and rewards, and asked for the brands they saw, making it harder for them to encourage healthy eating habits.
Parents’ concern about junk food marketing
The impact of advertising on children’s food choices
Marketing methods of greatest concern to parents
How often are children being targeted?
What changes do parents want to see?
Parents’ Jury verdict
Appendix: Parents’ Jury survey responses about their children
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Sustain advocates food and agriculture policies and practices that enhance the health and welfare of people and animals, improve the working and living environment, promote equity and enrich society and culture.