The Prime Minister has U-turned on his promise to introduce a 9pm watershed and online ban on junk food adverts and limit unhealthy multibuys that nudge us to buy more than we planned.

The laws were passed. The dates were set, but now the Government is playing politics with our children’s health.

The evidence is clear. The more children watch junk food ads, the more unhealthy food they want. We are in a cost of living crisis and multi buy offers trick us into spending 20% more, not less. They’re bad for our wallets and bad for our health.

It's not too late for the Prime Minister to reconsider. A growing movement is calling on the Government not to U-turn on child health. And we urgently need your help.

Take action now by writing to your MP, asking them to tell Boris to put children’s health before politics.

Published 19 May 2022

Children's Food Campaign: Better food and food teaching for children in schools, and protection of children from junk food marketing are the aims of Sustain's high-profile Children's Food Campaign. We also want clear food labelling that can be understood by everyone, including children.

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