Supermarkets: STOP Farmwashing

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Shoppers are being misled. Write to your MP today to protect British farmers by demanding tougher regulations on supermarkets.

Supermarkets use the trusted reputation of British family farmers: from Union Jacks displayed in the fruit and veg aisle, to quaint farm imagery on labels and billboards. Too often, it isn’t sourced from the small, local farms that shoppers are encouraged to imagine – but from overseas, or from industrial farms that are more like factories.

Riverford’s #FarmersAgainstFarmwashing campaign revealed that 74% of shoppers want supermarkets to be transparent about produce and meat that is not British and sourced from abroad.

You can write to your MP today to demand that the new government takes action to ensure fairer, more honest behaviour from supermarkets.