The Advertising Standards Authority has upheld complaints against a KFC 'Mars Krushem' milkshake outside a primary school and a TV ad for Kellogg's Coco Pops shown on a children's channel, but rules aimed at protecting kids from junk food marketing are still not strong enough, say health campaigners.
Genuine sourdough loaves baked by two Real Bread Campaign supporters have scooped the rare and coveted three star rating in this year's Great Taste Awards.
Seven cities and local authorities are looking to dump junk food adverts or promote healthier ones in an effort to tackle diet related disease in their area. The pledges to act were made by places ranging from Bournemouth & Poole to Glasgow following the Sustainable Food Cities conference, just hours after the launch of the Government’s Obesity Plan. Restricting junk food advertising is one of the headline measures of the Plan, alongside a Government pledge to support local trailblazers taking action to improve children’s health.
This news item was first published 20 January 2017. Click here for all updates on this case since 20 December 2016 Despite Pret a Manger claiming to “shun obscure chemicals”, the Real Bread Campaign has discovered that this “natural” sandwich chain is serving its unsuspecting customers a cocktail of artificial additives including diacetyl tartaric acid esters of mono-and diglycerides (E472e) and l-cysteine hydrochloride (E920).
Children's Food Campaign & Obesity Health Alliance call for tougher restrictions on online advertising after the ASA bans three advertising campaigns by Mondelez/Cadbury, Swizzels Matlow and Cloetta (Chewits).
Do you think that shoppers and small, independent local bakeries deserve better protection from the effects of incomplete loaf labelling and potentially misleading marketing?
Research with parents by Food Active in the North West of England reveals high levels of concern about junk food marketing, and further evidence that the public wants the Government to take action as part of forthcoming 'Chapter Two' of the Childhood Obesity Plan
Last month Tesco announced they will stop labelling many fresh items with ‘best before’ dates but new research from YouGov shows that this will result in people buying less fruit and veg.
Sustain's calls for an Honest Crust Act gets further creedence in a new report covered in the Guardian.
Marks and Spencer sandwich makers generate thousands of surplus slices each day, so a new beer made using those cast-offs can only be a good thing, right? Chris Young looks beyond the PR exercise and isn’t so sure.
A new fund has been launched to tackle the critical issue of veg consumption which is contributing to 20,000 premature deaths every year in the UK.
A new marketing fund for vegetables will be launched next week by The Food Foundation.
The European Commission launches an investigation into front of pack nutritional labelling.
The Real Bread Campaign is warning shoppers buying industrial loaves advertised using claims of freshness that they might not be getting what they expect.
In response to a Real Bread Campaign complaint, on 18 April 2018 the Advertising Standards Authority ruled that Pret A Manger advertising products as ‘natural’ is misleading.
A study has found that diners in the UK are prepared to spend up to £1.25 extra for burger if it is sold in a ‘high quality’ bun.
Pasture for Life have started to certify dairy farmers who produce milk from cows that only ever eat grass and pasture.
A survey by Diabetes UK found that 73% of respondents want cafes, restaurants and takeaways to use traffic light labelling.
An investigation by the Real Bread Campaign has found up to 26 ingredients and additives, including refined flour, on the ingredient lists of wholemeal loaves manufactured by nine of the UK’s largest industrial loaf fabicators.
With vegan and vegetarian food becoming mainstream the sector is predicted to grow by 8% each year according to a new report.
Major football associations, leagues and one in four Premier League clubs have partnerships with junk food companies, including chocolate and sugary drinks brands. Take action to ask football to drop junk food partnerships for good.
London Food Link supporters have a lightning draw opportunity to win an ad slot in the June-August 2018 issue of The ‘Eel, the capital’s good food magazine.
As existing American organic classifications are eroded a new breed of Organic Plus products emerges.
First Steps Nutrition lead a campaign to get Danone Nutricia to withdraw an advert which appeared in health professional literature. The advert implies that vulnerable babies will ‘survive and thrive’ when given infant formula.
Action on Sugar is calling for a complete ban on confectionery price promotions, saying sharing bags may contain up to FOUR times the recommended maximum daily adult intake of sugar.
Only 1.2% of food and soft drink advertising budgets promote healthy vegetables The Food Foundation's new VEG POWER campaign aims to change that, by heroising the power of eating up your carrots!
Sugary brands including Kinder, Chewits and Kellogg’s CocoPops were exposed by BBC Newsnight on Monday 15 January for continuing to target under-16s via websites, games, toys, apps and cartoon characters.
It’s that time of year again where we look to celebrate the people and organisations that have made a significant contribution towards the Children’s Food Campaign’s goals over the past twelve months; and name the ‘zeroes’ who have thrown roadblocks in the way. Tell us who you would like to see win these awards.
As a thank-you, London Food link is offering its supporters the opportunity to win a free advertisement in the spring 2018 issue of The ‘Eel, the capital’s good food magazine.
Feedback are calling out supermarkets who sell meat under fake farm brand names. They have given Tesco a ‘Total Bull’ award for their fictitious ‘Woodside Farms’ brand - and the farmer on a real Woodside Farm is threatening Tesco with legal action.
Responding to a complaint by the Real Bread Campaign, the Advertising Standards Authority (ASA) has given the opinion that the frozen food chain’s ‘crafted using only the finest ingredients’ advertising claim for additive-laden loaves is not misleading ‘because “finest” had no defined meaning’.
A Tooth Fairy Welcome Party will descend on the Coca-Cola Holiday Truck Tour Saturday 9th December in London to challenge the unhealthy marketing campaign that sees thousands of sugary drinks given away for free at over 40 locations across the UK.
There is little ‘snap, crackle or pop’ to Kellogg’s announcement. Our reaction is more ‘grr’ than ‘grrrrrreat’, as this is a missed opportunity for Kellogg’s to show itself a true industry leader.
The Mayor is inviting feedback on his draft London Health Inequalities Strategy by midnight Thursday 30th November. This is your chance to ensure good food is on London's policy agenda.
The fifth annual World Bread Awards podium was again dominated by Real Bread Campaign supporters, who won in 10 of the 19 categories and included the overall winner.
The Real Bread Campaign is taking the next step in its call for an Honest Crust Act by asking supporters and friends to sign a letter to the Secretary of State for Environment, Food and Rural Affairs, Michael Gove. Campaign coordinator Chris Young looks at why this protection is needed by Britain’s shoppers and small, independent bakeries.
From today (12 September) the Real Bread Campaign is asking everyone who cares about bread in Britain to sign a letter to the Secretary of State for Environment, Food and Rural Affairs, Michael Gove, calling for an Honest Crust Act.
The Organic Trade Board's mission is to grow organic sales in the UK. Its new campaign, Feed Your Happy, runs through September, so there is still time to join in if you are in any way involved in the organic sector, and OTB can provide materials to help. Find out how here.
In the UK, food products that carry 'protected food names' are on average sold at almost twice the price of comparable food, worth around £1bn to the UK economy. But so far, Defra has not stepped up to the challenge of championing protected food names in EU negotiations and the Repeal Bill, argues Gerry Danby of Artisan Food Law.
Fomented (and fermented) by the Real Bread Campaign, #SourdoughSeptember is the international celebration of genuine sourdough, encouraging people to buy it from small, independent Real Bread bakeries, or make it at home.
'Give Cadbury’s sponsorship the boot', parents tell Premier League. Over two-thirds of Parents’ Jury members surveyed had a negative view of the Premier League’s new partnership with Cadbury. 92% of the Parents’ Jury supported the call for sports' governing bodies to restrict partnerships with sugary food brands.
Real Bread Campaign supporter Ma Baker has scooped a prestigious 3-star Great Taste Award, for her porridge bread.
Children's Food Campaign has produced a handy guide to the new rules which came into force on 1 July 2017 restricting junk food advertising to children. This is the first stage of our 'Operation Eagle Eye' mission to monitor the new rules, report infringements and reduce children's exposure to all forms of junk food marketing.
Saturday 1 July marks the date when the new Committee of Advertising Practice rules come in. These rules ban the advertising of high fat, salt or sugar (HFSS) food or drink products in traditional and online children’s media and other sites where children make up over 25% of the audience. It also marks the launch of our Operation Eagle Eye to make sure that companies keep to these new standards.
Sainsbury’s just gave African fair trade farmers a real kick in the teeth. The supermarket has devised its own ‘fairly traded’ accreditation system, snubbing the well established independent Fairtrade Foundation scheme. But I’m not buying it (although I did buy their fair trade tea).
Whilst Brexit is forcing a rethink of a crucial portion of most UK farm incomes - the farm subsidies - when we leave the European Common Agriculture Policy, it would be a mistake to ignore the market side of the calculation. How will farmers secure a decent return from the market place for decent food production, with (or even scarier, without) subsidies? With the single market possibly gone, and new trade deals and huge regulatory changes ahead it seems crucial to ensure farmers have access to a diverse and fairly trading marketplace.
The Real Bread Campaign's ninth annual celebration of the additive-free loaf and its makers is time to bake, buy and binge on the good stuff!
MPs have today approved the Finance Bill, which incorporates legislation enabling the introduction of the Soft Drinks Industry Levy in April 2018. This is a good day for parents and children's health, says Sustain, which has led the call for a sugary drinks tax in the UK.
Real Bread bakers across Scotland are invited to enter the inaugural Scottish Bread Championships at the Royal Highland Show 2017.
The Real Bread Campaign is deeply disappointed that the Advertising Standards Authority (ASA) has declined to ban an advertisement that strongly implies a major supermarket chain makes additive-free loaves in small batches by hand.
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