Replying to a parliamentary question prompted by the Real Bread Campaign’s latest loaf labelling crusade, the Minister of State at Defra has rejected any improvement “in the interests of reducing unnecessary regulatory burden”.
Do you think that shoppers and small, independent local bakeries deserve better protection from the effects of incomplete loaf labelling and potentially misleading marketing?
The Real Bread Campaign is taking the next step in its call for an Honest Crust Act by asking supporters and friends to sign a letter to the Secretary of State for Environment, Food and Rural Affairs, Michael Gove. Campaign coordinator Chris Young looks at why this protection is needed by Britain’s shoppers and small, independent bakeries.
From today (12 September) the Real Bread Campaign is asking everyone who cares about bread in Britain to sign a letter to the Secretary of State for Environment, Food and Rural Affairs, Michael Gove, calling for an Honest Crust Act.
In the UK, food products that carry 'protected food names' are on average sold at almost twice the price of comparable food, worth around £1bn to the UK economy. But so far, Defra has not stepped up to the challenge of championing protected food names in EU negotiations and the Repeal Bill, argues Gerry Danby of Artisan Food Law.
The Real Bread Campaign has written to MPs Andrea Leadsom and George Eustice, respectively Secretary of State and Minister of State at the Department for Environment, Food and Rural Affairs (Defra), calling for improved loaf labelling and marketing legislation.
The Real Bread Campaign has finished its consulation of supporters on what to do next on loaf labelling and marketing honesty and transparency.
On 20 January 2016, a Real Bread Campaign delegation met representatives of Department for Environment, Food & Rural Affairs (Defra) to make progress on the Campaign’s demand for legislation to ensure greater clarity and transparency in loaf labelling and marketing.
On 13 October, Sustain’s deputy coordinator Ben Reynolds, and campaign supporter Vanessa Kimbell met with George Eustice, Minister of State at the Department for Environment, Food and Rural Affairs (DEFRA).
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