Eight years since publishing its original Are Supermarket Bloomers Pants? report, the Real Bread Campaign believes that what much of supermarket ‘in-store bakery’ still amounts to is little more than in-store theatre.
A Real Bread Campaign investigation of in-store bakery and own brand loaf manufacture, labelling and marketing.
The Campaign believes The Secretary of State for Environment, Food and Rural Affairs’ response to its call for improved loaf labelling and marketing legislation is a failure to protect shoppers and small, independent bakeries.
In light of a newspaper front page revelation, the Campaign has renewed its long-standing call for a legal definition, and criteria for use, of 'freshly-baked' and similar marketing claims.
The scourge of sourfaux is being reported widely as the result of an investigation carried out by Which? in association with the Real Bread Campaign.
Sustain member Feedback secures a major breakthrough in the fight against food waste as 89 big food businesses sign up to publish their food waste data and commit to halving waste from farm to fork by 2030.
The campaign took over Boscombe market for a day and organised cookery demonstrations, cress-head growing and encouraged people to sign up to community cooking workshops that will happen over the next months.
An investigation by the Real Bread Campaign has found up to 26 ingredients and additives, including refined flour, on the ingredient lists of wholemeal loaves manufactured by nine of the UK’s largest industrial loaf fabicators.
Sustain joined with eleven other farming and civil society groups to write an open letter on the need for the new Agriculture Bill to include powers to strengthen supply chain regulation. This featured in Farmers Weekly the farming magazine.
Genuine sourdough loaves baked by two Real Bread Campaign supporters have scooped the rare and coveted three star rating in this year's Great Taste Awards.
Oxford University Hospitals Foundation Trust joins the SUGAR SMART Campaign and announces a ban on sugary drinks sales across all its retail sites, including WHSmith and Marks & Spencer.
Sustain is pleased that the new National Planning Policy Framework (NPPF) for England touches on food production and access to healthier food.
This news item was first published 20 January 2017. Click here for all updates on this case since 20 December 2016 Despite Pret a Manger claiming to “shun obscure chemicals”, the Real Bread Campaign has discovered that this “natural” sandwich chain is serving its unsuspecting customers a cocktail of artificial additives including diacetyl tartaric acid esters of mono-and diglycerides (E472e) and l-cysteine hydrochloride (E920).
Research by Eating Better (who are a member of Sustain) shows that supermarket ready meals aren’t catering for the growing numbers of flexitarian and meat conscious customers.
Do you think that shoppers and small, independent local bakeries deserve better protection from the effects of incomplete loaf labelling and potentially misleading marketing?
Oxfam goes ‘Behind the Barcodes’ to expose the working conditions of the people producing the food on our supermarket shelves.
Real Bread Campaign supporters Small Food Bakery and Peace and Loaf Bakehouse have picked up accolades at this year’s BBC Food and Farming Awards.
New research from Action on Salt shows that average salt content of restaurant and fast food salads has increased 13% since 2014.
Last month Tesco announced they will stop labelling many fresh items with ‘best before’ dates but new research from YouGov shows that this will result in people buying less fruit and veg.
The Sainsbury’s-Asda merger is a perfect illustration of the accelerating race to the bottom in the grocery retail sector. It was a bombshell, and unless the rules – on competition, planning, environment and worker and consumer protection – are greatly enhanced and effectively applied, a significant part of society is likely to be badly hurt by this ‘mega merger’.
Marks and Spencer sandwich makers generate thousands of surplus slices each day, so a new beer made using those cast-offs can only be a good thing, right? Chris Young looks beyond the PR exercise and isn’t so sure.
The Real Bread Campaign is encouraging all bakeries and baking schools to make and publish their plans as soon as possible for the annual, international celebration of genuine sourdough.
Founded by two brothers with over 15 years’ experience working in the fruit and vegetable industry, UGO Fresh connects shops and restaurants with excess fresh produce with local customers.
This month sees the launch of two new One Mile Bakery bakeries, each delivering Real Bread in a one mile radius and running baking classes for local people.
Shop vegan at the click of a finger…going green just got easier.
Sustain, along with the Tenant Farmers Association, Traidcraft and the Moore Stephens Food Advisory group, published a letter in the FT on 18 April 2018. This touched on the proposed European Directive to curb Unfair Trading Practices (UTPs) in the EU food supply chain and why we need such measures in the UK so all farmers and suppliers are better protected against UTPs.
Grants between £50,000 to £300,000 are available for community businesses in England from the Power to Change Trust’s £10million fund.
Having published the No Loaf Lost guide in January 2018, the Real Bread Campaign can now announce the names of the first ten bakeries to sign the No Loaf Lost pledge to slice loaf surplus and waste.
In late 2017, the Real Bread Campaign invited its supporters and friends to share their views on why they joined, how things are going and what direction it should take now. Our survey said…
Two Real Bread Campaign supporters have been selected by judges as finalists in the Best Food Producer and Best Shop or Market categories of the annual awards.
Applications are now open to newbie small food producers and businesses for mentoring and business support from The Seed Fund’s Seed Academy.
If you are a Real Bread baker or other SME food producer looking for an opportunity to promote your business, picking up a widely-recognised award can be a great marketing aid. Here are just some that are now open for entries.
Join the Real Bread Campaign and Brook Food on Saturday 7 July 2018 for a day of baking, learning and meeting other Real Bread fanatics.
Progress is being made by restaurants and bars to improve their farm animal welfare standards although they still lag behind retailers.This is according to the latest Business Benchmark on Farm Animal Welfare, supported by Compassion in World Farming.
The latest Food Standards Agency shopper survey revealed that sugar content in food is the major concern among customers.
The UK’s fifth largest supermarket has joined a campaign to cut food waste by 50% in the next 12 years. Aldi plans on redistributing surplus food through FareShare and other food waste charities.
The parliamentary Environment, Food and Rural Affairs Select Committee have published letters written to Michael Gove MP, Environment, Food and Rural Affairs Secretary of State (DEFRA) and Greg Clark MP, Secretary for Business Energy and Industrial Strategy (BEIS), strongly endorsing our position and demanding progress on the Groceries Code Adjudicator (GCA).
Ruth Westcott questioned the board of directors and JD Wetherspoon’s founder and chairperson, Tim Martin, at the company’s 2017 Annual General Meeting in a pub in the heart of the City of London.
It is exactly one year since the Groceries Code Adjudicator consultation (1) closed and yet we still haven't had a response from the Government. Today Sustain welcomes the new small businesses minister to post and calls on him to put this at the top of his new to do list.
Sustain questions Wetherspoon Chairman Tim Martin's opinion that food prices will fall after Brexit, and argues that - in any case - cheap food would come at a cost - to food quality, British jobs and British farmers.
The Alliance to Save Our Antibiotics has welcomed decisions by leading supermarkets M&S and Waitrose to publish data on antibiotic use in their supply chains. This will enable better targeting of action to reduce farm antibiotic use.
As a thank-you, London Food link is offering its supporters the opportunity to win a free advertisement in the spring 2018 issue of The ‘Eel, the capital’s good food magazine.
Responding to a complaint by the Real Bread Campaign, the Advertising Standards Authority (ASA) has given the opinion that the frozen food chain’s ‘crafted using only the finest ingredients’ advertising claim for additive-laden loaves is not misleading ‘because “finest” had no defined meaning’.
The fifth annual World Bread Awards podium was again dominated by Real Bread Campaign supporters, who won in 10 of the 19 categories and included the overall winner.
On 28th October the Don't Ditch Fairtrade Coalition is organising a Day of Action to let Sainsbury's know it should stick with the widely respected Fairtrade scheme, rather than replace it with their own 'Fairly Traded' label. Find out how to take action here.
There are growing numbers of initiatives and enterprises working to reduce the amount of surplus loaves that are wasted. Now the Real Bread Campaign is working to help bakeries tackle the surplus they produce in the first place.
The Real Bread Campaign’s sixth annual Sourdough September saw mother lovin’ bakers and baking teachers in Britain and beyond share secrets and starters for the oldest way of loaf leavening.
Sustain member Feedback, which campaigns against food waste in all its forms, is celebrating a major victory after the UK's biggest grocer agreed to halve food waste along its key supply chains, make its food waste data public, and extend food waste reporting to other countries where it operates.
The Baking Industry Awards has crowned Real Bread Campaign supporter David Wright, of the Cake Shop Bakery in Suffolk, Baker Of The Year 2017.
You may have seen dairy farmers frantically promoting their product over summer with the #proudofdairy hashtag. Since the first picture of a dairy maid on her stool was used to reflect the purity of the pastoral idyll, the industry has worked hard to get you to enjoy #thewhitestuff.
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