
Several of the Sustainable Fish City working party members and associate organisations are also backing Hugh Fearnley-Whittingstall's Fish Fight campaign.
This encourages Government and EU policy change to prevent the appalling waste of fish and damage to ocean environments caused by European discard policy. It also encourages consumers and companies to buy responsibly and to eat a wider range of seafood, taking the pressure off over-fished species.
Visit Hugh Fearnley-Whittingstall's website to sign up to the campaign and help win the Fish Fight.
In January 2011, Hugh Fearnley-Whittingstall also joined forces with Sustain, the Marine Conservation Society, the Shellfish Association of GB, and the Environmental Justice Foundation. Together, these wrote to the Fisheries Minister Richard Benyon MP, calling on government to adopt sustainable fish buying standards. The letter's signatories expressed concern that 8 out of 10 fish bought by government will have no sustainability standards, in new proposals for public sector food procurement. [read more...]

Allegra McEvedy MBE, chef, writer and presenter
"To stand by and do nothing, say nothing as we slowly drain the oceans of their livestock is to make one complicit, and that's just not a position with which I was comfortable."
Caroline Bennett, Moshi Moshi
"I am determined to do something about the way we fished the seas. We know the problems, we don’t even need any additional information to know how to fix them: we just have to get on and do it. No excuses."
Hugh Fearnley-Whittingstall, Fish Fight
“I have been travelling around the UK meeting fishermen, marine conservationists, politicians, supermarkets bosses, and of course fish-eating members of the public. It has changed the way I think about fish.”
Raymond Blanc OBE, Chef Patron, Le Manoir aux Quat'Saisons
“Good ethics should be part of everyday business. Many restaurants and caterers in this are helping to protect our precious marine resources. They should get rightful recognition and inspire others to do the same.”
Rosie Boycott, London Food Board
"Taking a sustainable approach to fish is critical to the food security of our city. It is shocking to think that within our lifetimes, we could lose some of our favourite species from the seas forever."

Silla Bjerrum, Feng Sushi
"Ensuring the future supply of fish is very important. Eating fish can be a component of a healthy lifestyle. Future generations rely on us to pass on healthy seas and maintain biodiversity."

Tim Hughes, Caprice Holdings
"It’s our duty to impart our knowledge to a wider audience, so everybody realises how important it is to cherish our fish stocks. I will continue to champion lesser-known species in plentiful and sustainable supply."

Sustainable Fish City is a Sustain campaign