For over 250 years the Royal Society for the encouragement of Arts, Manufactures and Commerce (RSA) has encouraged enlightenment thinking and social progress. The RSA is a charity that encourages the development of a principled, prosperous society and the release of human potential.
RSA House is situated in the heart of London. As well as providing facilities for fellows the RSA House can be hired for commercial and social events.
So we were delighted when Matthew Johnson, the General Manager and RSA House, joined Sustainable Fish City. Matthew has taken time to explain why this is important.
The way that we fish - with quota systems in place - causes thousands of fish to be thrown back into the sea damaged or dead. This is because they are not the species that the fishermen were after, or that they had reached the limit.
The RSA has for a long time has had a policy not to use fish on the Marine Conservation Society 'endangered' list and joining the Sustainable Fish City campaign is a good extension of this.
All of our fish is now caught or farmed sustainably and our customers have accepted that by sticking to this philosophy we have had to remove certain fish from our menus.
Shout about it to your customers and explain why you are doing it. Like our customers, they will understand and give their support.
The positive feedback we receive all the time when people ask why we do what we do proves that customers believe in this. They want to help in their way, and will feel that they are if the dishes they choose are sustainably sourced.
The move towards sustainable fish across the board is gathering pace all the time. Being part of it at the beginning is much better than joining in towards the end. It does not have to cost more and the various alternatives to traditionally caught fish species is growing all the time.

Allegra McEvedy MBE, chef, writer and presenter
"To stand by and do nothing, say nothing as we slowly drain the oceans of their livestock is to make one complicit, and that's just not a position with which I was comfortable."
Caroline Bennett, Moshi Moshi
"I am determined to do something about the way we fished the seas. We know the problems, we don’t even need any additional information to know how to fix them: we just have to get on and do it. No excuses."
Hugh Fearnley-Whittingstall, Fish Fight
“I have been travelling around the UK meeting fishermen, marine conservationists, politicians, supermarkets bosses, and of course fish-eating members of the public. It has changed the way I think about fish.”
Raymond Blanc OBE, Chef Patron, Le Manoir aux Quat'Saisons
“Good ethics should be part of everyday business. Many restaurants and caterers in this are helping to protect our precious marine resources. They should get rightful recognition and inspire others to do the same.”
Rosie Boycott, London Food Board
"Taking a sustainable approach to fish is critical to the food security of our city. It is shocking to think that within our lifetimes, we could lose some of our favourite species from the seas forever."

Silla Bjerrum, Feng Sushi
"Ensuring the future supply of fish is very important. Eating fish can be a component of a healthy lifestyle. Future generations rely on us to pass on healthy seas and maintain biodiversity."

Tim Hughes, Caprice Holdings
"It’s our duty to impart our knowledge to a wider audience, so everybody realises how important it is to cherish our fish stocks. I will continue to champion lesser-known species in plentiful and sustainable supply."

Sustainable Fish City is a Sustain campaign