Real Bread Campaign


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Media Coverage

The Real Bread Campaign continues to attract a lot of interest from the media.  Here are just a few highlights of the coverage we have generated so far.

Related articles

If your work in the UK media and would like to receive media releases about our other work, please email real bread [at] sustainweb.org

2012

The Citizen - 24 January
Digging in to homegrown loaves

Channel 4 Food - 23 January
Tom Herbert: the face of Bake Your Lawn

This is Local London (40 editions around London) - 23 January
Real Bread Campaign launches bake your lawn challenge

News Shopper (editions in 6 London boroughs) - 23 January
Real Bread Campaign launches bake your lawn challenge

Yorkshire Post - 23 January
Making bread can be an education

The Times - 19 January
From seed to sandwich (online version only available to subscribers)

British Baker - 17 January
Real Bread Campaign supports pupil education

Fork - 5 January
The Rise of Real Bread

2011

Horticulture Week - 21 December
Garden Organic launches real bread campaign

British Baker - 16 December 2011
2011 review of the year

The Foodie Bugle - 15 December 2011
The Real Bread Campaign

BBC2 - 5-7 December 2011
The Big Bread Experiment

The Metro - 30 November 2011
An honest crust: How to make a great British loaf of bread

The Guardian - 25 November 2011
What you like: Guardian Weekend readers' tips

Soil Association - 24 November 2011
Andrew Whitley receives a Special Judges' Award in the BBC Food & Farming Awards 2011

British Baker - 15 November 2011
Real Bread champion nominated for award

BBC2 - 14 November 2011
The Great British Food Revival: Michel Roux Jr on Real Bread

guardian.co.uk - 13 November 2011
Teacher Network newsletter: lessons in loaf, anti-bullying and brilliant blogs

Food Manufacture - 1 November 2011
Industrial ideals
(PDF © William Reed Business Media Ltd, reproduced here by kind permission)

Savista Magazine - 1 November 2011
A sense of community with the Real Bread Campaign

Cost Sector Catering - 31 October 2011
Caterers urged to put Real Bread on The Menu (also on LACA.co.uk)

BBC Food - 20 October 2011
The glamorous life of an artisan baker

Bakery and Snacks - 19 October 2011
Federation of Bakers and Real Bread Campaign at odds over labelling of bread processing aids

Hackney Gazette - 17 October 2011
Hackney children become masterbakers thanks to Real Bread Campaign

You & Yours (BBC Radio 4) - 3 October 2011
Chris Young talking to Julian Worricker about The Real Bread Loaf Mark, plus Dan & Johanna at The Handmade Bakery (from 24m 20s)

BBC Radio Oxford - 3 October
Chris Young talking to Malcolm Boyden about The Real Bread Loaf Mark (from 1h 8m 30s)

BBC Radio Coventry and Warwickshire - 3 October 2011
Chris Young talking to Annie Othen about The Real Bread Loaf Mark (from 1h 30m 30s)

Food Manufacture - 3 October
Criticism builds for Sustain campaign

BBC Radio London - 2 October 2011
Richard Johnson talking to Nikki Bedi about The Real Bread Loaf Mark (from 2h 20m)

Open for Business (BFM radio Malaysia) - 20 September 2011
The craft of baking Real Bread

You & Yours (BBC Radio 4) - 02 Septemeber 2011
Chris Young interviewed re: low salt in Real Bread (from 15 mins in)

British Baker - 26 August 2011
Reporting in: Working for an honest crust

The Grocer - 20 August 2011
Bakers urged to put ‘real bread’ mark on additive-free loaves

Inter TV (Kiev) - 13 August 2011
В Британии борются против чорливудского хлеба
(In Britain, struggling against the grain 'chorlivudskogo')

Patissier (Korea) - 1 August 2011
Five page article on the rise of Real Bread in the UK

The Food Programme (Radio 4) - 31 July & 1 August 2011
Yeast

On FM 101.4 - 28 July 2011
20 minute interview with Chris Young of the Real Bread Campaign

The Watford Observer -14 July 2011
Two rival bakery factions faced off to prove their loaf is the upper crust at an annual village day in Chorleywood

The Sunday Times: Style - 10 July 2011
Bread is Heaven

BBC Three Counties Radio - 9 July 2011
Gaz Wesley interviews the Campaign's Chris Young

The Guardian - 2nd July 2011
Dan Lepard's spelt and corn batch rolls

The Daily Telegraph - 28 June 2011
The best thing since sliced bread

You (The Mail on Sunday) - 26 June 2011
Things you didn't know about bread
(PDF © 2011 Associated Newspapers Ltd)

The Sunday Telegraph - 19 June 2011
Does sliced bread make you feel bloated?

British Baker - 16 June 2011
Daily Mail takes modern bread quality to task

The Daily Mail - 15 June 2011
Is your bread making you ill? 100 years after the Daily Mail campaigned to improve the British loaf, how today's version is just as bad

BBC Breakfast - 7 June 2011
A feature by David Sillito in response to us saying Pappy Birthday to the Chorleywood 'Bread' Process

The Ecologist - 11 May 2011
TAKE ACTION: Make a loaf of bread for the Real Bread Campaign

National Trust Magazine - 1 May 2011 (summer issue)
The National Crust

British Baker - 18 April 2011
Real Bread Campaign in beer and loaf link up

Morning Advertiser - 18 April 2011
Everards’ artisan pub push

The Wheat Movie (blog) - 17 April 2011
Real Bread in Great Britain

The Ecologist - 15 April 2011
CAMPAIGN HERO: Nick Mole, Pesticide Action Network

The Daily Telegraph - 30 March 2011
The truth about your supermarket loaf

Radio New Zealand - 29 March 2011
Bread campaigner decries 'loaf tanning salons'

The Daily Mail - 28 March 2011
Fresh supermarket rip-off? The bakery products that can be up to a year old

The Sunday Times - 27 March 2011
Ah, the just baked smell of year old bread

The Daily Mail - 26 March 2011
Just how fresh is fresh food at the supermarket?

The Scotsman - 12 March 2011
Reclaiming our daily bread from supermarkets requires time, a little science and passion

The Times - 10 March 2011
Save bread, grow your own loaves

BBC Food Blog - 9 March 2011
The lost art of bread making

BBC2 - 9 March 2011
The Great British Food Revival: Real Bread

The Observer - 27 February 2011
The Innovator: Chris Young, bread evangelist

The Daily Telegraph - 15 Feburay 2011
Britain's dreadful bread shows signs of improvement

British Baker - 1 February 2011
Real bread option urged

The Daily Telegraph - 13 January 2011
Joy of sourdough

The London Evening Standard - 13 January 2011
The Smart Shopper: bread of heaven

 


2010

British Baker - 14 December 2010
Real Bread Campaign launches beginners' guide

The Food Programme - 26 November 2010 (repeated 25 December)
Richard Bertinet named BBC food personality of the year at the Food & Farming Awards

Woman's Hour - 29 October 2010
Real Bread

The Guardian - 3 October 2010
Can I buy bread and be green?

British Baker - 13 August 2010
For the love of Lammas

The London Evening Standard - 30 July 2010
The Smart Shopper: way above the breadline

The Daily Mail - 28 July 2010
The unpalatable truth about supermarket bread

You & Yours (BBC Radio 4) - 21 July 2010
Live interviews on the Tesco/ASA ruling with Andrew Whitley and Chris Young of the Real Bread Campaign

The Guardian - 21 July 2010
Tesco rebuked by ASA over bread advert claims

The Daily Mail - 21 July 2010
The great fresh bread swindle: Tesco ad that 'misleads' shoppers is banned


The Daily Telegraph - 21 July 2010
Tesco warned over 'misleading' bread advert

The Independent - 21 July 2010
Half-baked, the verdict on Tesco's bread boasts

Sky News - 21 July 2010
Tesco Rapped For Cooking Up Its Bread Ad 

Retail Week - 21 July 2010
Tesco rapped for 'misleading' bread ad

Campaign - 21 July 2010
Tesco in-store bakery ad falls foul of food campaign complaint

British Baker - 21 July 2010
Real Bread’s Tesco complaint upheld

The Daily Telegraph - 20 July 2010
The Kitchen Thinker: Real Bread

The Guardian - 12 June 2010
The family that bakes together…

The Daily Telegraph - 29 March 2010
Supermarket bakeries 'just loaf tanning salons'   

The Grocer - 29 March 2010
Bread makers slam supermarket bakeries

The Daily Mail - 27 March 2010
Supermarket bakeries 'are just loaf tanning salons'

British Baker - 2 February 2010
Jamie Oliver’s head baker teams up with Real Bread Campaign


2009

The Food Programme, BBC Radio 4 - 27 December 2009
Bread skills, featuring several members and friends of the Real Bread Campaign

The Grocer- 16 December 2009
Hovis cleared by ASA following Real Bread Campaign complaint

The Food Programme, BBC Radio 4 - 15 November 2009
Sheila Dillon talks to Real Bread Campaign co-founder, Andrew Whitley

Radio New Zealand - 13 November 2009
Simon Morton interviews Andrew Whitley

The Times - 30 July 2009
Masterclass - how to bake your own bread

The Independent 13 June 2009
Use your loaf to bring bread back to basics

The Guardian  - 11 May 2009
The Best of the Fest

Vegansociety.com – 29 April 2009
Enzymes and Bread

British Baker 28April 2009
Is ‘clean label’ clean?

Channel4.com - 28 April 2009
Producing the humble slice

The Metro - 27 April 2009
Most bread ‘not fit for vegetarians’

Bakery and Snacks - 24 April 2009
Pressure group calls for enzyme labelling on packaged bread

channel4.com - 24 March 2009
Bread Matter: a Real Food Campaign

thehandmadebakery.com - 3 February 2009
Jam tomorrow

efrc.com - 12 January 2009
Real Bread Campaign

organicinform.org - 12 January 2009
National Real Bread Campaign

2008

British Baker - 12 December 2008
Real Bread Campaign starts

greenpartyblogs.co.uk - 21 August 2008
Real Bread Campaign

The Guardian- 17 April 2008
Crust of living

The Guardian - 16 April 2008
Against the grain

howies.co.uk
Why we need a Real Bread Campaign