Real Bread Campaign


Real Bread logo

Media Coverage

The Campaign has a strong history of gaining media attention for the rise of Real Bread. 

Here are just a few highlights of where the Real Bread Campaign and our work has been featured.

Related articles

If your work in the UK media and would like to receive media releases about our other work, please email real bread [at] sustainweb.org

2013

Love Baking: Bread - Spring
Real Bread
(101 bread recipes, including many from Campaign ambassadors and members, plus interview with Chris Young)

Essentially Catering - May to July
Rise to the occasion during National Real Bread Maker Week
Competition: Baking, B&B and Bistro in the Brecon Beacons
[PDFs copyright Essentially Catering, hosted with permission]

Sleaford Standard - 22 May
Old windmill rises to the occasion

Money Saving Expert blog - 21 May
How we joined the Real Bread Club

Blackmore Vale Magazine - 17 May
The Real Bread Campaign – Real Bread Maker Week

Yorkshire Post - 16 May
Give us our daily bread

British Baker - 16 May
T-shirt promoted for Real Bread Maker Week

Salisbury Journal - 16 May
New bakery celebrates real bread week

The Daily Express - 15 May
96 years old and still weakened by weeks...

The Guardian - 14 May
Use your loaf: when only sliced white bread will do

The Daily Express - 14 May
Top 10 facts about sandwiches

Friends of The Earth - 14 May
40 Handy Stale Bread Tips

Discover Northern Ireland - 14 May
Taste our great local Northern Ireland produce at Balmoral Show 2013

BBC London 94.9 - 13 May
Jo Good show (Real Bread interview from 10m 54s into show)

BBC Radio Nottingham - 13 May
Mark Dennison show (Real Bread feature from 1h 17m into show)

The Guardian - 11 May
Bread with character: Hugh Fearnley-Whittingstall's recipes for sourdough

Brighouse Echo - 10 May
Bakery to roll out the red carpet for grand opening

Simon Mayo Drivetime (Radio 2) - 9 May
Another Foodie Thursday with Nigel Barden (fr. 1h6m30s into show)

Lincolnshire Echo - 9 May
Delicious bread to taste at historic mill

Exeter Express and Echo - 9 May
National Mills Weekend

Waitrose Kitchen - May
A brief history of bread (print only)

Smallholder - May
Our daily bread (three page feature, print only)

Watford Observer - 1 May
Children to get baking at Cinnamon Square's bread making class in Rickmansworth

Lifestyle Planet - 29 April
Why We Knead to Care About our Bread

Grazia - 29 April
Friday night flake out (sandwich recipe, recommending the Real Bread Finder, print only)

The Guardian - 27 April
Go flat out: Hugh Fearnley-Whittingstall's yeast-free bread recipes

Vegetarian Living - May
The rise of real bread

Vegetarian Living - 25 April
The rise of real bread

Community Buzz - 25 April
The Nation Celebrates Real Bread Maker Week

STV - 24 April
Bread, beer and a bite to celebrate the rising popularity of breadmaking

News Shopper - 24 April
WIN! A Bread baking masterclass in Bexleyheath

Sophie Conran blog - 17 April
Perfect Picnic Baguettes – The Felix Way

Little Black Book - 16 April
Real Bread Supper

The Green Parent - 16 April
5 real bread bakeries

Oxford Mail - 11 April
What's hot, what's tasty, what's new

Parents News - 9 April
The art of baking in a wood fired oven

Western Morning News - 6 April
Rise to the bread challenge yourself

Hull Daily Mail - 4 April
Real Bread Campaign for Hull's Wildlife Watch
and
Hull Kids baking for Real Bread Campaign (YouTube clip)

Ormskirk and Skelmersdale advertiser - 4 April
Burscough-based Artisan Foodworks secures contract to train staff at The Atkinson’s artisan bakery

The Exeter Daily - 3 April
The art of baking in a wood fired oven

Burton Mail - 02 April
A cut above

Simple Things - April
Learn something new: breadmaking (print only)

Salisbury Journal - 18 March
Grants for community groups

Marketing Week - 4 March
Bread brands deny claims they are misleading shoppers

Food Manufacturer - 3 March
Machines to replace 28 jobs at Warburtons’ bakery

Ethical Consumer - 1 March
Ethical shopping guide to Bread

Bakery and Snacks - 1 March
Federation of Bakers: Real Bread Campaign report is ‘selective and misleading’

The Soil Association - 1 March
Bread Capitals

European Bakery Innovation Centre - 28 February
De ‘Real Bread Campaign’ verwijt misbruik term volkoren door Industriële bakkerijen

Bakery and Snacks - 27 February
The Real Bread Campaign slams UK industrial loaf sector on ‘wholemeal’ and ‘wholegrain’ misuse

British Baker - 27 February
Real Bread Campaign questions wholemeal claims

Insanely Interested - 26 February
Real Bread with Chris Young

The Daily Mail - 21 February
Is 'health bread' a scam?
[This link is to the full version posted by the journalist on his own site. The Mail published an edited version as 'It's claimed to make you fitter, slimmer and cleverer. But is 'healthy bread' worth the dough?']

The Great British Food Revival - 18 February
Michel Roux Jr on Real Bread

The Financial Times - 15 February
Five of the best: London bakeries

Inside Europe (DW) - 15 February
Radio feature on the rise of Real Bread in Britain

Great Food - 15 February
A partnership of beer and bread

My Year Without Supermarkets - 13 February
Getting onto the better bread bandwagon

BBC Food - 11 February
William Sitwell, Chris Young and Paul Barker debate Real Bread vs. Chorleywood loaves (fr 13m 25s)

Express & Star - 9 February
It's ready, steady, dough for Mark's home bakery [print only]

Country Living - 1 February
Go with the grain

The Jellied Eel - 1 February
To Market: Herne Hill

Transition Free Press - 1 February
Dunbar born and bread (p.19)

Good Housekeeping - 31 January
The perfect loaf, from the Fabulous Baker Brothers...

One And Other York - 29 January
Real Bread for The People of York

Blandford forum - 28 January
Bryanston students raise dough for charities

Guardian & Observer Sampler - 17 January
The modern food lover's A - Z (print only)

Love British Food - 17 January
Give us our British daily bread with The Sauce

RFI Accents d'europe - 16 January
Faire son pain dans sa cuisine et les vendre à ses voisins, c’est la mode des micro-boulangeries au Royaume-Uni. [from 10m 25s]

BBC Radio Northampton - 13 January
Vanessa Kimbell's show (from 1h 31m 38s into the show)

BBC Radio Oxford - 13 January
Bill Buckley's show (from 1h 7m into the show)

Taste Buds - January/February
The Real Bread bake off

Luxe - January/February
The rise of the loaf (pages 30 & 31)

2012

British Baker - 18 December
Twickenham welcomes first artisan bakery to high street

North Devon Journal - 13 December
Rod Landman learns to bake bread at the Red Dog Bakery

BBC News Magazine - 10 December
A tale of two breads

The Financial Times - 7 December
Specialist flours in demand

Love Food Surrey - 6 December
How big is your bread bin?

Restaurant - 1 December
Using your loaf [1.2MB PDF file]
© William Reed Business Media Ltd 2012, hosted here with permission

Clean Slate - Winter (issue 86)
Crumb together: community supported baking

Food and Farming Awards (Radio 4) - 30 November
BBC Food and Farming Awards 2012

Education Guardian - 30 November
An experiment in making bread at school the sustainable way

British Baker - 30 November
Pump Street wins BBC Award

Forum for The Future - 30 November
Use your Loaf!

Mature Times - 29 November
Show us your bloomers

The Food Programme (Radio 4) - 25 November
Best Big Food Ideas

Which? - 25 November
Bread making tips from the Real Bread Festival

Irish Times - 17 November
Real Bread

Resurgence & Ecologist - 2 November
The rise of Real Bread

Otesha - 1 November
Let there be bread

Cambridge News - 1 November
CamBake: hearty, homemade, local loaves

The Guardian - 31 October
Farmers' markets: digging for wider choice

Resurgence and Ecologist - 25 October
The Rise of Real Bread

Derry Journal - 20 October
Earning an honest crust!

bbc.co.uk - 16 October
Food and Farming Awards update

The Independent on Sunday - 14 October
A baker's life: Lots of rising (early) and not much dough

Speciality Food Magazine - 9 October
London’s Best Loaf Announced

Zagat - 8 October
London Loaf: Who Is the Best British Baker?

Retail Times - 8 October
Peckham Rye bread named The Londoners’ Loaf in first real bread contest

Food Manufacture - 8 October
British Army bomb disposal expert turns artisan baker

Time Out - 5 October
Earning a crust: the Real Bread Festival

Love Food - 5 October
Best London loaf revealed

British Baker - 5 October
Brick House claims Londoner's Loaf title

Which? - 4 October
Is bread a cornerstone of your diet?

Community Buzz - 3 October
Paul Hollywood Supports Cinnamon Square’s Lessons in Loaf

British Baker - 2 October
Real Bread Campaign up for award

Shropshire Magazine - October 2012
Slice of baker's life (print only)

The Herald - 1 October
Fake bake

The Foodie Bugle - 1 October
The Food and Farming Awards

Blue Tomato - 26 September
Breaking bread

Great Food - 25 September
Bread meets art: visual guide to making a loaf

London Evening Standard - 24 September
Rise of the microbakery

The Cake & Bake Show Guide - 22 September
An honest crust (Double-page spread. Print only.)

British Baker - 19 September
Charity Bakery opens in Hampshire

Campaign - 19 September
ASA rejects Real Bread Campaign claims that Allinson misled consumers

British Baker - 19 September
Real Bread Campaign loses battle with Allinson

British Baker - 17 September
Bakers' dozen meet in London for baking industry first

Observer Food Monthly - 16 September
The modern food lover's A-Z [see A for artisan]

The Food Programme - 16 September
Sourdough

BBC Food - 16 September
Could 100 year old sourdough be a myth

Great Food Magazine - 5 September
Harvesting the milling wheat in Car Colston, Nottinghamshire

Worksop Guardian - 4 September
Pupils are well bread

Warwickshire Living - 1 September
Flour power

British Baker - 30 August
London loaves go head-to-head

Time Out - 14 August
Use your loaf: London’s best bread revealed

Hackney Citizen - 14 August
Hackney bakers in bid to win Londoners’ Loaf award

The Guardian - 1 August
Local loaves for Lammas

Green Parent - August/September
Bake Your Lawn

Fuss Free Flavours - 1 August
Recipe: Cheese & Beef Loaf – Local for Lammas Day

BBC Radio Wales (Something Else) - 29 July
Interview with Campaign Coordinator Chris Young

The London Evening Standard - 24 July
Games should be better bread?

The Daily Mail - 24 July
Rosemary and rock salt focaccia?

British Baker - 24 July
No bread guidelines for Olympic Games

BBC Good Food - June
The rise and rise of real bread (print only)

British Baker - 22 May
First UK GM wheat trial vandalised

Yahoo! Lifestyle
The real meanings behind our food labels

Shropshire Live - 17 May
Philpotts and Shrewsbury Bakehouse offer ultimate additive-free sandwich

Have I Got a Bit More News For You - 12 May
True Loaf featured as guest publication in the missing words round

The Grocer - 12 May
focus on...bakery

Eastern Daily Press - 11 May
Ravi uses his loaf to create new Reydon bakehouse

Melton Times - 11 May
Rachel’s Food Column: Join the real bread campaign

Sheffield Telegraph - 11 May
Sign up for slice of the action

Which? - 10 May
Real bread versus the other stuff

British Baker - 10 May
Anthem for Real Bread Campaign

Make Wealth History - 10 May
Real Bread Week, and why it matters

delicious - 9 May
The Real Bread Campaign

Which? - 7 May
Celebrate Real Bread Maker Week

Great British Chefs - 7 May & 9 May
Celebrating Real Bread Maker Week
Behind the scenes at E5 Bakehouse

The Independent - 5 May
Dough nuts: There's a new breed of amateur foodie - men who bake their own bread

The Times - 3 May
Rise of the community bakery
(also available to read at Huma Qureshi's website)

Good Food Channel - 3 May
How to make real bread

Exeter Express and Echo - 3 May
Use your loaf and get real

indymedia - 3 May
Open letter to Rothamsted from Take the Flour Back

British Baker - 2 May
GM plea to protesters

Time & Leisure - 2 May
Real Bread Maker Week

delicious - 1 May
May events

BBC News - 26 April
Pasty tax sparks anger from bakers large and small

Transport and Environment - 26 April
Letter to Barroso from 100+ organisations on biofuels

British Baker - 25 April
Real Bread Campaign steps up anti-GM wheat protest

Cornish Guardian - 25 April
Samantha uses her loaf to prove point

The Star - 23 April (Malaysia)
High demand for artisanal breads

Farmers Guardian - 21 April
Leading food industry figure calls for GM rethink

Food Manufacture - 20 April
Warburtons denies signing campaigners’ GM pledge

Bakery and Snacks - 19 April
Real Bread Campaign mounts anti-GM wheat pledge

Metro - 4 April 2012
Get ’em while they’re hot: Meet four of the UK's best hot cross bun makers

Going Places (Malaysia Airlines in-flight magazine) - 1 April 2012
All rise! (six-page feature on Campaign member Martin Prior)

BBC News - 15 March 2012
Why is bread Britain's most wasted food?

The Guardian - 14 March 2012
Top 10 budget restaurants on the north Cornwall coast

Western Daily Press - 3 March 2012
Quality rises as thinking bakers use their loaves

Western Mail - 3 March 2012
Top Talk [Bake Your Lawn with the Fabulous Baker Brothers]

British Baker - 2 March 2012
Anti-GM wheat campaign launched

The Scotsman - 28 February 2012
Interview: Andrew Whitley, baker

Salisbury Journel - 26 February 2012
Lantern community extends good work

British Baker - 23 February
Kids bake for free at Cinnamon Square [Lessons in Loaf]

Watford Observer - 20 February
Cinnamon Square offering free service to schools [Lessons in Loaf]

BBC Radio Oxford - 19 February
Bill Buckley talks to Penny Williams of Campaign member Love Loaves and Campaign coordinator Chris Young [from 1h7m an 1h17m]

Telegraph Magazine - 18 February
Bready, set go [article © Telegraph Magazine]

York Press - 18 February
York baker Al Kippax of Bluebird Bakery hopes to set up new shop

Food Manufacture - 17 February
Real Bread Loaf Mark bakers pass 50

The City Planter - 17 February
Beer, bread and threads: cottage industries grow in the city

The Grocer - 11 February
Real bread loaf mark signs up 50th baker

British Baker - 5 February
Bakers sign up to Real Bread Loaf Mark

Southwold Gazette - 3 February
Local baker joins first fifty using The Real Bread Loaf Mark [article ©Southwold Gazette]

British Baker - 31 January
Call to support Real Bread Maker Week

British Baker - 27 January
Bread ambassador

The Citizen - 24 January
Digging in to homegrown loaves

Channel 4 Food - 23 January
Tom Herbert: the face of Bake Your Lawn

This is Local London (40 editions around London) - 23 January
Real Bread Campaign launches bake your lawn challenge

News Shopper (editions in 6 London boroughs) - 23 January
Real Bread Campaign launches bake your lawn challenge

Yorkshire Post - 23 January
Making bread can be an education

The Times - 19 January
From seed to sandwich (online version only available to subscribers)

British Baker - 17 January
Real Bread Campaign supports pupil education

Fork - 5 January
The Rise of Real Bread

2011

Horticulture Week - 21 December
Garden Organic launches real bread campaign

British Baker - 16 December 2011
2011 review of the year

The Foodie Bugle - 15 December 2011
The Real Bread Campaign

BBC2 - 5-7 December 2011
The Big Bread Experiment

The Metro - 30 November 2011
An honest crust: How to make a great British loaf of bread

The Guardian - 25 November 2011
What you like: Guardian Weekend readers' tips

Soil Association - 24 November 2011
Andrew Whitley receives a Special Judges' Award in the BBC Food & Farming Awards 2011

British Baker - 15 November 2011
Real Bread champion nominated for award

BBC2 - 14 November 2011
The Great British Food Revival: Michel Roux Jr on Real Bread
Watch on YouTube

guardian.co.uk - 13 November 2011
Teacher Network newsletter: lessons in loaf, anti-bullying and brilliant blogs

Food Manufacture - 1 November 2011
Industrial ideals
(PDF © William Reed Business Media Ltd, reproduced here by kind permission)

Savista Magazine - 1 November 2011
A sense of community with the Real Bread Campaign

Cost Sector Catering - 31 October 2011
Caterers urged to put Real Bread on The Menu (also on LACA.co.uk)

BBC Food - 20 October 2011
The glamorous life of an artisan baker

Bakery and Snacks - 19 October 2011
Federation of Bakers and Real Bread Campaign at odds over labelling of bread processing aids

Hackney Gazette - 17 October 2011
Hackney children become masterbakers thanks to Real Bread Campaign

You & Yours (BBC Radio 4) - 3 October 2011
Chris Young talking to Julian Worricker about The Real Bread Loaf Mark, plus Dan & Johanna at The Handmade Bakery (from 24m 20s)

BBC Radio Oxford - 3 October
Chris Young talking to Malcolm Boyden about The Real Bread Loaf Mark (from 1h 8m 30s)

BBC Radio Coventry and Warwickshire - 3 October 2011
Chris Young talking to Annie Othen about The Real Bread Loaf Mark (from 1h 30m 30s)

Food Manufacture - 3 October
Criticism builds for Sustain campaign

BBC Radio London - 2 October 2011
Richard Johnson talking to Nikki Bedi about The Real Bread Loaf Mark (from 2h 20m)

Open for Business (BFM radio Malaysia) - 20 September 2011
The craft of baking Real Bread

You & Yours (BBC Radio 4) - 02 Septemeber 2011
Chris Young interviewed re: low salt in Real Bread (from 15 mins in)

British Baker - 26 August 2011
Reporting in: Working for an honest crust

The Grocer - 20 August 2011
Bakers urged to put ‘real bread’ mark on additive-free loaves

Inter TV (Kiev) - 13 August 2011
В Британии борются против чорливудского хлеба
(In Britain, struggling against the grain 'chorlivudskogo')

Patissier (Korea) - 1 August 2011
Five page article on the rise of Real Bread in the UK

The Food Programme (Radio 4) - 31 July & 1 August 2011
Yeast

On FM 101.4 - 28 July 2011
20 minute interview with Chris Young of the Real Bread Campaign

The Watford Observer -14 July 2011
Two rival bakery factions faced off to prove their loaf is the upper crust at an annual village day in Chorleywood

The Sunday Times: Style - 10 July 2011
Bread is Heaven

BBC Three Counties Radio - 9 July 2011
Gaz Wesley interviews the Campaign's Chris Young

The Guardian - 2nd July 2011
Dan Lepard's spelt and corn batch rolls

The Daily Telegraph - 28 June 2011
The best thing since sliced bread

You (The Mail on Sunday) - 26 June 2011
Things you didn't know about bread
(PDF © 2011 Associated Newspapers Ltd)

The Sunday Telegraph - 19 June 2011
Does sliced bread make you feel bloated?

British Baker - 16 June 2011
Daily Mail takes modern bread quality to task

The Daily Mail - 15 June 2011
Is your bread making you ill? 100 years after the Daily Mail campaigned to improve the British loaf, how today's version is just as bad

BBC Breakfast - 7 June 2011
A feature by David Sillito in response to us saying Pappy Birthday to the Chorleywood 'Bread' Process

The Ecologist - 11 May 2011
TAKE ACTION: Make a loaf of bread for the Real Bread Campaign

National Trust Magazine - 1 May 2011 (summer issue)
The National Crust

British Baker - 18 April 2011
Real Bread Campaign in beer and loaf link up

Morning Advertiser - 18 April 2011
Everards’ artisan pub push

The Wheat Movie (blog) - 17 April 2011
Real Bread in Great Britain

The Ecologist - 15 April 2011
CAMPAIGN HERO: Nick Mole, Pesticide Action Network

The Daily Telegraph - 30 March 2011
The truth about your supermarket loaf

Radio New Zealand - 29 March 2011
Bread campaigner decries 'loaf tanning salons'

The Daily Mail - 28 March 2011
Fresh supermarket rip-off? The bakery products that can be up to a year old

The Sunday Times - 27 March 2011
Ah, the just baked smell of year old bread

The Daily Mail - 26 March 2011
Just how fresh is fresh food at the supermarket?

The Scotsman - 12 March 2011
Reclaiming our daily bread from supermarkets requires time, a little science and passion

The Times - 10 March 2011
Save bread, grow your own loaves

BBC Food Blog - 9 March 2011
The lost art of bread making

BBC2 - 9 March 2011
The Great British Food Revival: Real Bread

The Observer - 27 February 2011
The Innovator: Chris Young, bread evangelist

The Daily Telegraph - 15 Feburay 2011
Britain's dreadful bread shows signs of improvement

British Baker - 1 February 2011
Real bread option urged

The Daily Telegraph - 13 January 2011
Joy of sourdough

The London Evening Standard - 13 January 2011
The Smart Shopper: bread of heaven

 


2010

British Baker - 14 December 2010
Real Bread Campaign launches beginners' guide

The Food Programme - 26 November 2010 (repeated 25 December)
Richard Bertinet named BBC food personality of the year at the Food & Farming Awards

Woman's Hour - 29 October 2010
Real Bread

The Guardian - 3 October 2010
Can I buy bread and be green?

British Baker - 13 August 2010
For the love of Lammas

The London Evening Standard - 30 July 2010
The Smart Shopper: way above the breadline

The Daily Mail - 28 July 2010
The unpalatable truth about supermarket bread

You & Yours (BBC Radio 4) - 21 July 2010
Live interviews on the Tesco/ASA ruling with Andrew Whitley and Chris Young of the Real Bread Campaign

The Guardian - 21 July 2010
Tesco rebuked by ASA over bread advert claims

The Daily Mail - 21 July 2010
The great fresh bread swindle: Tesco ad that 'misleads' shoppers is banned

The Daily Telegraph - 21 July 2010
Tesco warned over 'misleading' bread advert

The Independent - 21 July 2010
Half-baked, the verdict on Tesco's bread boasts

Sky News - 21 July 2010
Tesco Rapped For Cooking Up Its Bread Ad 

Retail Week - 21 July 2010
Tesco rapped for 'misleading' bread ad

Campaign - 21 July 2010
Tesco in-store bakery ad falls foul of food campaign complaint

British Baker - 21 July 2010
Real Bread’s Tesco complaint upheld

The Daily Telegraph - 20 July 2010
The Kitchen Thinker: Real Bread

The Guardian - 12 June 2010
The family that bakes together…

The Daily Telegraph - 29 March 2010
Supermarket bakeries 'just loaf tanning salons'   

The Grocer - 29 March 2010
Bread makers slam supermarket bakeries

The Daily Mail - 27 March 2010
Supermarket bakeries 'are just loaf tanning salons'

British Baker - 2 February 2010
Jamie Oliver’s head baker teams up with Real Bread Campaign


2009

The Food Programme, BBC Radio 4 - 27 December 2009
Bread skills, featuring several members and friends of the Real Bread Campaign

The Grocer- 16 December 2009
Hovis cleared by ASA following Real Bread Campaign complaint

The Food Programme, BBC Radio 4 - 15 November 2009
Sheila Dillon talks to Real Bread Campaign co-founder, Andrew Whitley

Radio New Zealand - 13 November 2009
Simon Morton interviews Andrew Whitley

The Times - 30 July 2009
Masterclass - how to bake your own bread

The Independent 13 June 2009
Use your loaf to bring bread back to basics

The Guardian  - 11 May 2009
The Best of the Fest

Vegansociety.com – 29 April 2009
Enzymes and Bread

British Baker 28April 2009
Is ‘clean label’ clean?

Channel4.com - 28 April 2009
Producing the humble slice

The Metro - 27 April 2009
Most bread ‘not fit for vegetarians’

Bakery and Snacks - 24 April 2009
Pressure group calls for enzyme labelling on packaged bread

channel4.com - 24 March 2009
Bread Matter: a Real Food Campaign

thehandmadebakery.com - 3 February 2009
Jam tomorrow

efrc.com - 12 January 2009
Real Bread Campaign

organicinform.org - 12 January 2009
National Real Bread Campaign

2008

British Baker - 12 December 2008
Real Bread Campaign starts

greenpartyblogs.co.uk - 21 August 2008
Real Bread Campaign

The Guardian- 17 April 2008
Crust of living

The Guardian - 16 April 2008
Against the grain

howies.co.uk
Why we need a Real Bread Campaign