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A British Heart Foundation and Children's Food Campaign proposal for a statutory system to regulate non-broadcast junk food advertising and marketing to children
Contents
1. Introduction
2. Diet-related diseases and unhealthy food marketing
2.1 Prevalence of diet-related ill health in the UK, including childhood obesity
2.2 The role of food promotion in making food choices
2.3 Regulation of unhealthy food advertising in broadcast media
2.4 Lack of regulation of unhealthy food marketing in non-broadcast media
2.5 Conclusions
3. Non-broadcast unhealthy food marketing - what the existing regulation does and does not say
3.1 What regulations are currently in place - the CAP Code and others
3.2 What the current regulations do not cover
3.2.1 Product-based
3.2.2 Promotional
3.2.3 Placement
3.3 Criticisms of the current codes
3.3.1 The language used
3.3.2 Definition of 'children' and 'unhealthy food'
3.3.3 Enforcement
3.4 Conclusions
4. Models of good practice
4.1 Tobacco control in the UK
4.2 Examples of unhealthy food marketing controls from other countries
4.2.1 Quebec, Canada
4.2.2 Sweden
4.3 Conclusions
5. How to protect children from non-broadcast marketing of unhealthy food
5.1 What the rules should be
5.1.1 General principles
5.1.2 Defining 'unhealthy food'
5.1.3 Defining 'targeted at children'
5.1.4 Marketing in store
5.1.5 Regulating websites
5.1.6 Brand advertising
5.2 Legislation and enforcement
5.2.1 The role of the ASA
5.2.2 Proposed role of Trading Standards Offices (TSOs)
5.3 Conclusions
6. Conclusion
Appendices
1. The revised CAP Code
2. ICC International Code of Advertising Practice
3. Draft enforcement sheet for TSOs
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