Real Bread campaign press release archive

Click on a title below to read the full press release.
All press releases are hosted on the core Sustain website.

Tesco baked from scratch claim misleading says ASA - 21/07/2010
The Real Bread Campaign is pleased that the Advertising Standards Authority has upheld its complaint against a misleading Tescos claim.
Are supermarket bloomers pants? - 27/03/2010
A nine-month investigation by the Real Bread Campaign has found the in-store bakeries of only one major supermarket chain producing any Real Bread.
Fifteen’s head baker teams up with the Real Bread Campaign for National Apprenticeship Week - 01/02/2010
Head baker Kenny Rankin will be sharing his knowledge of artisan bakery with the Real Bread Campaign in a bid to highlight the importance of bakery apprenticeships during National Apprenticeship Week (1-5 February).
Advertising Standards Authority failing to protect consumers says the Real Bread Campaign - 16/12/2009
Today, the Advertising Standards Authority (ASA) rejected a complaint from the Real Bread Campaign that the Hovis ‘Rolls’ television advertisement had breached the TV Advertising Standards Code by misleading consumers. The Campaign believes that in doing so, the ASA is guilty of a failure of duty to the public and now calls on consumers to take action.
Our bread is already 100% British say Real Bread bakers - 26/11/2009
Real Bread bakers around the country are up in arms at recent media reports that suggest forthcoming products from two big bakers will be the first commercial loaves to be made with 100% British wheat since the repeal of the Corn Laws in 1846.
Free Real Bread baking class is part of The Bigger Picture - 13/10/2009
On Saturday 24th October, the Real Bread Campaign is offering visitors to the new economics foundation’s Festival of Interdependence at the Bargehouse on London’s South Bank the chance of free, hands-on Real Bread making lessons
Launch of the Real Bread Campaign membership scheme heralded by silly loaf songs - 01/09/2009
Do you care about the state of bread in Britain? On 14th September, the Real Bread Campaign is launching a new membership scheme for you.
Real Bread Campaign wins the lottery (sort of) - 16/06/2009
Launched last November by food and farming charity Sustain, the Real Bread Campaign is now celebrating securing a grant from the Big Lottery Fund’s Local Food scheme.
The Real Bread Campaign Demands An End To Unlabelled Enzymes In Bread - 06/05/2009
In an email to a concerned member of the public, Gordon Polson, Director of The Federation of Bakers, has explained his initial failure to respond to a letter from the Real Bread Campaign and the Real Food Festival about unlabelled processing aids* by saying “We did not reply because we could not stop using them which they know.”
Real Bread Campaign and the Real Food Festival to stick one on the Big Bakers - 20/04/2009
Stick One on 'em! - urging the UK's industrial bakers to come clean about the use and labelling of hidden processing aids in this press release.
New Real Bread Campaign says: Use your loaf! Buy Real Bread - 26/11/2008
The Real Bread Campaign is being launched today [26 November 2008] with an appeal to consumers to use their loaf and buy Real Bread.



The Real Bread Campaign is a Sustain project