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Real Bread that’s right up your street
17/03/2011

Having said ‘pappy birthday’ to the Chorleywood loaf* in July, on 1st August the Real Bread Campaign is encouraging Britain to enjoy the taste of the real thing by baking and buying Local Loaves for Lammas.

Taking its name from the Old English for loaf mass, this ancient harvest festival’s traditional highlight is eating bread baked with autumn’s first grain. Where wheat has ripened, the event is a chance for Bake Your Lawn** kids to join in with community milling and baking days to complete their hands-on Real Bread journeys.

Even if the first harvest’s not in, it’s a great opportunity for everyone either to buy a loaf of locally-produced Real Bread, or roll up their sleeves to bake a loaf right at home.  With Real Bread bakeries joined by Slow Food members, flour mills in the Society for the Protection of Ancient Buildings, the Traditional Cornmillers Guild, and on National Trust properties, there will be events to share the delights of Real Bread nationwide.

As well as bread making classes galore, Local Loaves for Lammas highlights over the past few years have included:

Part of Sustain: the alliance for better food and farming, and funded by the Big Lottery Fund’s Local Food programme, the Real Bread Campaign champions locally-produced, 100% additive-free loaves, and finds ways to make bread better for us, better for our communities and better for the planet.  

Membership of the Real Bread Campaign is open to everyone who cares about the state of bread in Britain, who can find full details at www.realbreadcampaign.org.

**ENDS**

For images or more information, please contact Chris Young: chris@sustainweb.org or 020 7837 1228

www.realbreadcampaign.org        twitter.com/realbread     facebook.com/realbreadcampaign

Notes to editors

*Named after the Hertfordshire town of its creator the Flour Milling and Baking Research Association, the Chorleywood ‘Bread’ Process (CBP) was launched in July 1961. It is now the means by which around 80% of the loaves we buy in the UK - some nine million units of the artificial-additive-laden, wrapped, sliced stuff per day - are produced. It is a system that eliminates most of the fermentation time needed by Real Bread, producing what the Campaign believes to be ‘unripe’ loaves.  It is also a system that eliminates most of the time bread dough needs to ‘ripen’ naturally. By contrast, a growing number of studies suggest that Real Bread produced with longer fermentation times could have positive implications in certain issues of health and nutrition, including digestibility. CBP also contributed to the elimination of the jobs of many of the skilled people who used to bake Real Bread for the nation, with the related negative implications for local communities and economies.

**Bake Your Lawn is A FREE grassroots guide to help children around Britain to sow a square metre of wheat and grow it, mill it, bake it, eat it, to follow the Real Bread journey from seed to sandwich on their own doorsteps.

Current initiatives from the Real Bread Campaign also include:

Local Food has been developed by a consortium of 15 national environmental organisations, and is managed on their behalf by the Royal Society of Wildlife Trusts (RSWT). Supported by the Big Lottery Fund's Changing Spaces programme, Local Food has distributed grants to a variety of food related projects to make locally grown food more accessible. www.localfoodgrants.org

The Royal Society of Wildlife Trusts (RSWT) is a registered charity, incorporated by Royal Charter, to promote conservation and manage environmental programmes throughout the whole of the UK. It has established management systems for holding and distributing funds totalling more than £20 million annually to environmental projects across the UK.

The Big Lottery Fund’s Changing Spaces programme was launched in November 2005 to help communities enjoy and improve their local environments. The programme funds a range of activities from local food schemes and farmers markets, to education projects teaching people about the local environment.

The Big Lottery Fund, the largest of the National Lottery good cause distributors, has been rolling out £2 million in Lottery good cause money every 24 hours to health, education, environment and charitable causes across the UK. www.biglotteryfund.org.uk.

The Sheepdrove Trust provides generous annual funding to the Campaign.