This is the fourth year in which the Campaign has rallied Britain’s Real Bread champions around this ancient harvest festival to help more people discover or rediscover the joys of local loaves.
As a mere 13% of us make Real Bread at home1, this Lammas the Campaign is focusing on encouraging more people to roll up their sleeves and get baking, preferably with locally-produced flour. To get them started, Campaign co-founder Andrew Whitley of Bread Matters has created a special recipe for a Lammas loaf. People can find this and more Real Bread recipes at www.realbreadcampaign.org
Andrew said: ‘The word Lammas might be old, but locally-baked Real Bread is the future! Every week, we hear from more and more people who have turned their backs on bland, additive-laced industrial loaves from distant factories in favour of flavoursome all-natural bread from local bakeries or their own ovens.’
Local loaf lovers can also visit the Campaign website to find details of:
Part of Sustain: the alliance for better food and farming, and funded by the Big Lottery Fund’s Local Food programme, the Real Bread Campaign champions locally-produced, 100% additive-free loaves, and finds ways to make bread better for us, better for our communities and better for the planet. Membership of the Real Bread Campaign is open to everyone who cares about the state of bread in Britain.
Notes to editors
1 ICM online poll of 2038 British adults aged 18+, conducted 16 – 17 May 2012 for May Gurney.
Taking its name from the Old English word for loaf mass, a traditional Lammas highlight was eating bread baked with grain from the year’s first harvest.
Key current initiatives from the Real Bread Campaign:
Local Food has been developed by a consortium of 15 national environmental organisations, and is managed on their behalf by the Royal Society of Wildlife Trusts (RSWT). Supported by the Big Lottery Fund's Changing Spaces programme, Local Food has distributed grants to a variety of food related projects to make locally grown food more accessible. www.localfoodgrants.org
The Royal Society of Wildlife Trusts (RSWT) is a registered charity, incorporated by Royal Charter, to promote conservation and manage environmental programmes throughout the whole of the UK. It has established management systems for holding and distributing funds totalling more than £20 million annually to environmental projects across the UK.
The Big Lottery Fund’s Changing Spaces programme was launched in November 2005 to help communities enjoy and improve their local environments. The programme funds a range of activities from local food schemes and farmers markets, to education projects teaching people about the local environment.
The Big Lottery Fund, the largest of the National Lottery good cause distributors, has been rolling out £2 million in Lottery good cause money every 24 hours to health, education, environment and charitable causes across the UK. www.biglotteryfund.org.uk.
The Sheepdrove Trust also provides generous annual funding to the Campaign.
The Campaign further relies upon membership fees and public donations to continue its work leading the rise of Real Bread in Britain
PS - If anyone knows of a specialist who can treat a pathological compulsion for using stale old bread puns, the Campaign Coordinator Chris Young would like to hear from you.