News • Children's Food Campaign
TV shows that encourage kids to guzzle fizzy drinks
A survey of children's TV programmes by the National Hydration Council has shown that 2 out of 3 drinks displayed are soft or fizzy options. Many of those drinks were also being consumed outside of meal times. In comparision, water only featured once in every five scenes involving a drink. What children see on TV seems to be reinforcing the notion that consuming fizzy drinks rather than water is the norm, and is something to aspire to. Another nudge in the wrong direction.
National Hydration Council press release.
Press coverage: Daily Mail.
Published Monday 14 December 2015
Children's Food Campaign: Better food and food teaching for children in schools, and protection of children from junk food marketing are the aims of Sustain's high-profile Children's Food Campaign. We also want clear food labelling that can be understood by everyone, including children.
