Real Bread Week fashions for flour arrangers
Bakers, millers, baking teachers and everyone else can get involved, whether with friends, family, neighbours or colleagues, perhaps in association with a local bakery, café or restaurant, pub, community group, farmers’ market, school, or workplace.
Ideas the Campaign has been promoting to bakers and other supporters include a Real Bread:
- beginners’ workshop
- feast, tasting dinner, or pizza night
- baking club event to bring friends, colleagues and neighbours together to bake
- lunchbox masterclass to share all the great Real Bread alternatives to soggy factory loaf sarnies with parents at a local school
- toast and tea morning or bake sale – every other charity seems to have ‘em
People can find, and add, details of local events on the Real Bread Campaign website calendar.
To help everyone look the part, Balcony Shirts is producing limited edition ‘Flour Arranger’ and ‘Dough Nut’ t-shirts and aprons throughout May. For each one bought from balconyshirts.co.uk, they will make a doughnation* to the Real Bread Campaign, part of the food and farming charity Sustain.
Full details of Real Bread Week and the Campaign, including how everyone can become a supporter, are at realbreadcampaign.org
**ENDS**
For more information please contact Chris Young: chris [at] sustainweb.org or 0203 5596 777
www.realbreadcampaign.org twitter.com/realbread facebook.com/realbreadcampaign
*If anyone knows a specialist that has a cure for a pathological urge to make bread puns, please pass me their contact details…
A few more crumbs…
The Real Bread Campaign is part of the food and farming charity Sustain: the alliance for better food and farming. Starting from a universally accessible definition of Real Bread as: made without any artificial additives, its mission is to find and share ways to make bread better for us, better for our communities and better for the planet.
Supporter scheme
The Campaign relies upon its supporter scheme and public donations to continue this work.
- This scheme is open to everyone – you don’t have to be a baker to join us!
- The mutually-supportive network helps bring together bakers and everyone else who loves the genuine thing, and questions what hidden costs might lie behind industrial alternatives.
- Launched in 2009 for the breadheads of Britain, the scheme has since attracted members in more than 20 countries.
- Benefits for supporter include the exclusive magazine True Loaf, and a whole basket of discounts on Real Bread classes, ingredients and equipment.
Campaign ambassadors
Every paid-up supporter is a Campaign ambassador, but the official ones are:
Richard Bertinet, The Bertinet Kitchen
Aidan Chapman, Bread Ahead and River Cottage
Duncan Glendinning, The Thoughtful Bread Company
Emmanuel Hadjiandreou, The School of Artisan Food
Tom Herbert, Hobbs House Bakery
Andrew Whitley, Bread Matters
Real Bread Campaign initiatives include:
Rising Up: our report on the therapeutic, social and employment opportunities Real Bread making offers to people living with mental health issues and facing a range of other challenges: http://bit.ly/1hODaG6
Together We Rise: the planned project based on the recommendations of Rising Up to help thousands of people to benefit: http://bit.ly/NVGPoi
Knead to Know: the Real Bread starter To date, more than 4000 people have benefitted from the Campaign’s guide to setting up a successful Community Supported Bakery or home-based microbakery, which is now published by Grub Street: http://bit.ly/1fftqUu
The Real Bread Finder The only online directory dedicated to helping people find where to buy Real Bread locally in now used by around 600 bakeries. Free for bakers to add, and people to seek, local places to buy Real Bread: http://bit.ly/1k1JV5Q
The Real Bread Loaf Mark is helping more than 160 bakers to give, and countless shoppers to get, an at-a-glance assurance that: ‘this is Real Bread!’ http://bit.ly/1kCuiAd
Sourdough September: In light of growing evidence of the potential benefits genuine sourdough may have, and the worrying plague of industrial imitators, this is the annual awareness week with the cry: Life’s sweeter with sourdough! www.sustainweb.org/realbread/sourdough_september/
Published Tuesday 7 April 2015
Real Bread Campaign: The Real Bread Campaign finds and shares ways to make bread better for us, better for our communities and better for the planet. Whether your interest is local food, community-focussed small enterprises, honest labelling, therapeutic baking, or simply tasty toast, everyone is invited to become a Campaign supporter.
