Sustainweb
- For better school food, and food skills, and protecting children from junk food marketing
- Evidence of the contribution of food and farming to climate change
- Highlighting the connections between diet, mental health and behaviour
- How action can protect the environment, enhance social justice and improve health
- Campaigning for a law on healthy and sustainable food for schools, hospitals, care homes…
- Practical help to increase healthy and sustainable food in schools, hospitals, care homes…
- Free training on healthy and sustainable food for public sector caterers
- Local and regional activity that promotes healthy and sustainable food
- Helping producers, consumers, retailers and caterers provide healthy and sustainable food
- Working for sustainable food at the London 2012 Olympic and Paralympic Games
- Practical advice for anyone interested in buying and using more sustainable food
- Spreading information about urban food growing in London, the UK and worldwide
- Working in 10 deprived London areas to improve access to affordable and sustainable food
- 2,012 new food growing spaces for London by 2012
- Find or set up a Food Co-op in your area
- Pledge to make our future an organic future
- To increase the enjoyment, production and consumption of bread made with natural ingredients
Home > News > Children’s Food Campaign > Ofcom figures highlight just how far their rules fall short of what is needed to protecting children from junk food advertising
Children’s Food Campaign news
Recent Children’s Food Campaign news items
Ofcom junk food ad review - 26/07/2010
FSA changes are bad news for children's health - 20/07/2010
Visit the Children’s Food Campaign homepage, or follow the links below to other pages from this project
Ofcom figures highlight just how far their rules fall short of what is needed to protecting children from junk food advertising
17/12/2008
In response to the Ofcom review of their rules on junk food advertising, Richard Watts, coordinator of the Children's Food campaign said: "Although we welcome this modest fall in children's exposure to junk food advertising, Ofcom's figures highlight just how far their rules fall short of what is needed. If we are serious about putting children's health first, we must protect them from junk food advertising before the 9pm watershed, because children watch most TV in the early evening."
He continued: "These figures also show that the cost of protecting children from junk food advertising is minimal. Broadcasters have only suffered tiny falls in their revenue as a result of these rules and, for digital channels, this was offset by revenue rising from other kinds of advert. There is now no excuse for the government not to give our children the protection from junk food adverts they deserve."
ends
Richard Watts
Campaigns Director, Sustain: The Alliance for Better Food and Farming
Mob: 07710 782719 - Tel: 020 7837 1228
