Sustain • Good Food Enterprises • Food Co-ops toolkit • Promotion • Marketing methods
Word of mouth
The best publicity you will ever get is if people recommend your food co-op to their friends, family and colleagues.
Nothing beats a personal recommendation, because people value the opinions of those that they know and trust. If your food co-op is well-run and popular, your customers will recommend it to their friends without prompting, but there are ways of encouraging this:
- Some primary care trusts have health trainers who help local people live healthier lives and they may very well refer people to you if they believe it to be beneficial
- Many children' centres or schools see food co-ops as a great way to promote healthy eating, and so many will be happy to recommend your food co-op to parents
- Local environmental groups might support and help spread the word through their social channels
- Incentives, such as a free bag of vegetables, for customers bringing a friend along
To find more useful food co-op related information visit our homepage
Food Co-ops toolkit: The Food Co-ops Toolkit will give you all the information you need to set up your own food co-op.
