Project updates 2011
The new Ethical Eats website is now online, with lots of materials plus information on events and campaigns. The new, improved incarnation of the Local Food Finder is now live on the website – www.sustainweb.org/ethicaleats/localfoodfinder/ and, once a few additional changes are made, we will be promoting it vigorously with the Food Legacy project.
In October, we held our first ever Twitter conference, on the topic of ethical meat. Cookery writers, chefs, butchers, suppliers, consumers, and campaigners were invited to take part. Issues surrounding eating less but better quality meat, and using more ‘nose-to-tail’ recipes were discussed under the hashtag #ethicalmeats. Our Twitter following increased significantly as a result of the conference and we hit our target of 1,000 followers.
We hosted a session at an Institute of Hospitality event in November, devised to educate catering students on sustainability. We also spoke at the November Fairtrade London conference on how best to approach the food service industry – in particular hotels – to encourage them to buy more Fairtrade.
An offal campaign is being developed that will promote ‘Nose-to-Tail’ eating in London restaurants and featuring a range of activities. We are also working on a better breakfast campaign, to tie in with the Olympics, focusing on hotels in London.