The revenue generated could pay for programmes to improve children's health and protect the environment they grow up in.

How would the duty affect you?

Use our tool to see the positive effect on health in your local area.

Development of this tool has been supported by Food Active.

What are we calling for?

The Children's Food Campaign is calling for the government to introduce a 20p per litre sugary drinks duty to reduce sugar consumption, especially amongst children and teenagers.

Any revenue generated would be used to set-up a Children's Future Fund, paying for programmes to improve children's health and protect the environment they grow up in.

About the campaign

Why target sugary drinks?

Sugary drinks offer no nutritional benefits other than empty calories to a nation already suffering high levels of obesity-related diseases and dental decay – it would be good for our health and the environment if we drank less of them.

Soft drinks are the largest single source of sugar for children aged 4-10 years and teenagers.

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Why a duty?

A duty that encourages people to drink fewer sugary drinks can help improve their health, just like tobacco duties help people to quit smoking.

Our report A Children’s Future Fund – how food duties could provide the money to protect children’s health and the world they grow up in – recommended that a 20p per litre duty on sugary drinks was the most effective and practical fiscal method to achieve a change in consumption habits and benefit the most people.

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Who supports a sugary drinks duty?

Over 60 organisations - including Academy of Medical Royal Colleges, British Dietetic Association, CitizensUK, Faculty of Public Health, Friends of the Earth, Netmums and Unison - have already backed the campaign. Other advocates include Lord Darzi, London Health Commission chair, former health minister Ben Bradshaw MP, and the Directors of Public Health in the North West.


The global picture

There is a growing citizen movement across the world successfully pushing for duties on sugary drinks and for the revenue generated to be put into health programmes. France, Finland, Hungary and Mexico have all now introduced some form of duty. Several US cities could follow suit. And Ireland is seriously considering it. Now help make it our turn in the UK.

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About the Children’s Food Campaign

The Campaign aims to improve children and young people's health by campaigning for policy changes in our schools, in our communities and throughout our society that would promote healthy and sustainable food environments. The Children's Food Campaign is supported by over 100 UK-wide and national organisations. We are co-ordinated by Sustain: the alliance for better food and farming.

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Contact the campaign

Malcolm Clark

020 7065 0902


The latest news from the campaign

Policy makers must act to reduce energy drinks consumption by children and adolescents

UK policy makers must act against excessive energy drinks consumption by children and young people, argues a new report published by the Food Research Collaboration, an initiative of the Centre for Food Policy (City University London). The paper, written by Dr Shelina Visram (Durham University) and Kawther Hashem (Action on Sugar), reviews worldwide evidence of the impact of energy drinks on health, and suggests possible measures for local and national authorities in the UK.


Food and Drink Federation's Brexit opportunism on sugar tax opposition

Children's Food Campaign hits back at the Food and Drink Federation's renewed moves to block the Government's proposed Sugary Drinks Industry Levy.


The Queen announces sugary drinks levy progress

In the Queen's Speech today, the Queen - on behalf of the Government -  announced that "legislation would be introduced to establish a soft drinks industry levy to tackle childhood obesity" and to improve life chances. The Queen's Speech marks the official opening of the new session of Parliament, and confirms the next stages of the process for the sugary drinks levy to became law in time for its planned introduction in 2018.


Children's Food Campaign's response to the Institute for Fiscal Studies sugary drinks tax analysis

The IFS, in its response to all elements of the Chancellor's March 2016 budget, have produced an analysis of different ways a sugary drinks tax could work, and the impact it could have. Read our response.


Childhood Obesity Strategy delayed by Government until summer

The Government appear to be in confusion about how to tackle Childhood Obesity. By delaying a strategy that was originally promised in 2015, they now seem to be downgrading the importance of dealing with the Childhood Obesity crisis.


News archive


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Sustain: the alliance for better food and farming

Sustain advocates food and agriculture policies and practices that enhance the health and welfare of people and animals, improve the working and living environment, promote equity and enrich society and culture.